Why Customer Service is Your True Competitive Edge

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” So says Jeff Bezos of Amazon fame. Think about it. From one-click shopping onwards, the focus of Amazon has been on making the buying experience simpler. As I have written before, Amazon is…

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Total Recall 2014

Help me understand this. BIG DATA is the business buzzword for the accumulation of massive amounts of bits and bytes that are meant to transform enterprises through unprecedented access to intelligence. Problem is that intelligence cuts two ways – one passive, the other active. The passive side of intelligence is in fact BIG DATA –…

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History

Question.

One of the ongoing dilemmas of our industry – balancing the art and the business…. not to mention the science – which should lead to the business – meaning that which is purely creative, combined with the need for serious business outcomes; added to ROI…all of which should lead to more business.

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Outcomes

The marketing battlefield is littered with the bones of “elegant” strategies that translated into brilliant creative, that won big awards, that drove no business, that caused the client to change agencies, and you know the rest….

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