Why Customer Service is Your True Competitive Edge

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” So says Jeff Bezos of Amazon fame. Think about it. From one-click shopping onwards, the focus of Amazon has been on making the buying experience simpler. As I have written before, Amazon is…

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Lessons from Delivering Valentine’s Day

Valentine’s Day! The day of romance named for a Christian martyr dates back to the 5th century, but has origins in the Roman holiday Lupercalia and is recognized as a significant cultural and commercial celebration in many regions around the world. More…to give you an idea about the value of its cultural and commercial power…

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Is Netflix the Amazon of Entertainment?

What do Amazon and Netflix have in common besides highly valued, or overvalued, stock prices, depending on your view? Most people answer that they are both Digital Disrupters kicking the old-fashioned, asleep-at-the-wheel, traditional competitors in the teeth or ass…as the case may be. And there is certainly plenty of Digibabble support for that particular POV….

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When is Digital Marketing Really Digital Marketing…a Lesson in Customer Centricity

Last year PepsiCo’s Lay’s brand launched an interesting promotion in New York City. Over the course of two days, consumers logging into UberRUSH – Uber’s courier service – could enter a special code provided by Lay’s, and in return have delivered, free, a picnic basket of sandwiches, water, fruit and, of course, bags of flavored…

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A Rare Einstein Thought I Hope Never Comes True

Over the past few weeks I have watched how technology and its applications can impact the lives of bedridden patients in the most profound ways. I have seen a hospital bed that reacts to patients’ vital signs so that there is no need to hook them up with cords to beeping, buzzing monitors. Heart rate…respiration…

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I’m Buying a Wristable

Once again Apple has confounded the digibabblists, perplexed their competitors, baffled the analysts, and in general annoyed and irritated all the self-proclaimed digital-first…or is it mobile-first?…or perhaps our proclamation of the day should be wearable-first…experts, pundits and gurus. And, once again, we approach a product and category as if ex nihilo we have created something…

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The Biggest Game-Changer in Online Commerce…?

Do you know what is driving higher conversion rates on e-commerce sites? Big data, from multiple sources in real time, crunched by powerful programs that ultimately recommend products to you based on where you are, what you have bought in the past, what people like you are buying right now, the weather, your travel plans…

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Killer Content On Demand

I am fairly confident that a declaration can be made that the once-definitive analyst prediction that UGC – user-generated content – would supplant and replace all advertising, movie, broadcast, film, video and whatever else production can now officially be declared dead digibabble. Truth is I never believed it – anymore than I believed that access…

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Scrooge and a Digital Christmas

Has Scrooge taken over digital shopping? Is the global discount World Wide Web in danger of returning to its save-human-kind roots? Does Amazon have a business model, finally? Maybe… “What surprised me was how many of these deals were bad,” said Jacqui Cheng, the editor-in-chief of the product review sites The Wirecutter and The Sweethome….

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Doot, Doot, Doot

Always learn from the greats… Try and understand the most successful… Emulate, yes…but more…build and innovate on what they do so well by learning what they miss… Kind of simple wisdom that…no? So why then in the digital age…the so-called age of disruption…do we blindly follow and allow innovation to become…what can I monetize on…

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Amazon: Broadband to Broadway

Digital is everything…but not everything is digital. Those who have followed my Ramble know this is my mantra and soap box to expose what I have labeled digibabble – that is, the use of digital ideas, terminology or positioning to associate decidedly nondigital activities, places or services with technology – beyond the obvious – and…

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Amazon Goes Hollywood Without the Algorithm

“You have to use judgment as well.” So said Roy Price, head of Amazon Studios, to a bunch of TV critics…as reported by The New York Times. Actually the quote began with: “It’s not like you can come in on Tuesday and the computer says: ‘Doot, doot, doot. Here are the shows you are going…

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Bury the ‘Hachette’

“Buy low…sell high…” An investment cliché of great fame that has spurred much debate, discussion and derision as well as many spin-offs, such as “Buy high…sell higher” or the famous Will Rogers riff, “To make money, buy some good stock, hold it until it goes up, and then sell it. If it doesn’t go up,…

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Prophetic Profits

“Amazon’s Shrinking Profit Sets Off a Seismic Shock to Its Shares” – The New York Times “Anemic Amazon: Wall Street Tires Of Jeff Bezos’ Aversion To Profit” – Forbes Bing/Google – no lack of opinion on this subject – and it’s all DIGIBABBLE…. At a recent conference I attended, a noted Digital Consultant listed Amazon’s…

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The Marriage of the Giants…Big Data and Big Box

What does Big Data have in common with Big Box Retailing…besides the bigness? How much does Walmart have in common with Amazon…besides the obvious? Where do you think retail is going…besides mobile? Let’s start back a week… Twitter and Royal Mail go public in a similar time frame, and while nothing about them seems similar…

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Temptation in the Big Apple

The temptation was too great… The need…the need…what can I say? I did it!!!!! YES!!!!!! I can’t hide from it…. I went into a bookstore and bought books. There…it’s out – WHEW – I’m feeling better already. Brick and mortar. No digital full-immersion experiences. No clicks; swipes; tweets or posts. Just people and books –…

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