Have you actually studied You Tube? Check out the numbers of people who have actually viewed most of the self-generated content and I think you will surprised… Now, check out the numbers on the content like movies and TV shows and commercials etc., do you see the difference?
Now check out the latest news about You Tube and what it can and cannot share… go back a bit look at Napster… see where I’m going?
It is kind of a “DUH” to assume that people will flock to see the latest movie – free – or the latest TV show – “free” – but how long will 15mgs of personal fame and poorly produced content really drive traffic?
The bottom line is this: let’s not get confused. Technology is a great enabler. Giving stuff away for free has nothing to do with technology.
If you put tomfoolery into a computer, nothing comes out of it but tomfoolery. But this tomfoolery, having passed through a very expensive machine, is somehow ennobled and no-one dares criticize it.
Too much of what we hear and see about the Internet has not passed the smart, practical test. You know, the analysis that looks at a market; examines its needs; adds sustainable business models; etc.
Rather, financial markets, looking for big and quick hits, create hype and short-term paper value in order to “exit”. Is his long term? Let’s see…
We have a great role to play here. Lester has led the market for over a half a century creating new products to help consumers and companies connect. We can do the same.
What are the new models? Where is the real value in You Tube? Can you really segment? Or is it a self selecting segmentation? What does that really mean? What are the implications?
We need to lead the market in practical, well thought out, money-making propositions that develop long term value for our clients. Equally important, we need to create lifetime value opportunities for their consumers/customers.
What do you think? Where is the real value?