Why did you get into this business?

Why did you get into this business? Not how – a topic for another time – WHY?

I’ll start. I wanted to be in a creative environment and have fun. And I did! And I still do…
I could have done a lot of other things, but this is the one thing that seemed to be the most challenging with concurrent “fun”-ness.

At the height of our best “fun,” we are exciting; exuberant; amusing; entertaining; stimulating. In short, we are all of the best ingredients for creativity and challenging thinking.

At the worst, we are boring – a sure fire way to lose clients.

Clearly there is way more to the equation; accountability; experience etc… But, look around – read the trades – “Exciting” is a damn good place to be. “Boring” isn’t…


“You’ve achieved success in your field when you don’t know whether what you’re doing is work or play.”
– Warren Beatty

And so it goes… Everything else aside, that is a great definition of success – particularly when you’ve worked through yet another night, or traveled through yet another time zone, or answered yet another RFP…

Are you having fun? Tell us…

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