“Walking into Starbucks – umm, what should I have?”

“Walking into Starbucks – umm, what should I have?”

“Hanging with my BFF!”

“Just bought shoes…brown.”

Personal issue…I hate posts like that.  Every time I see one I wonder why the person who sent it thought it was important to share.

Worse – as any of my readers know – I loathe anonymous hate mail…you know the type…

Why is this man writing? He is full of S—T….
(signed) Shakespeare

Advertising is dead – deader than dinosaurs….
(signed) Digitalguru

One thing I do love about those posts, though, is reading the posters’ handles – there is a lot to learn from how they view their anonymous selves….

On the one hand, everyone wants their 15mgs of fame (thank you, Bob Greenberg), and somewhere deep down is the belief that posting makes you famous—or at least well-known.

On the other hand, it’s a natural human instinct to want to be heard—and how better to be heard than seemingly making yourself heard…post something.

So the debate rages on – do digital channels make us better or worse communicators?  Are digital channels changing – for better or worse – our ability to communicate?

Once again – I feel we have the wrong view. The channels are great. In fact, amazing. Digital technology and all of its various applications have opened up new means for us to be ever closer, ever more intimate, ever more able to share.

Grandparents living cities away from their grandchildren using Skype to stay in visual touch; friends deciding where to eat based on the proximity of the eating place to their next location; buying movie tickets for a date, as you run, last minute, to the theatre because you unexpectedly freed up an evening slot and your date said yes via text.

All of the above plus countless more – not including all of the wild business applications.

So what’s my beef?  Very simply – it’s how we use the great power that has fallen into our hands…listen:

When the politicians complain that TV turns the proceedings into a circus, it should be made clear that the circus was already there, and that TV has merely demonstrated that not all the performers are well trained.
Edward R. Murrow

And there you have it, from one of the great communicators of any time – who would have been great in our digital world as well.

The issue is not the channel. The problem is not the application. The question is not how to regulate the medium.

The only dilemma is, how do we train the next generation so that they are the stars of the circus…?

What do you think?

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