Short and to the point…
Listen:
“The best ideas come as jokes. Make your thinking as funny as possible.” – David M. Ogilvy
We aren’t brain surgeons, corporate lawyers or accountants. What we do isn’t brain surgery, litigation or company audits.
We are in the idea business – ideas thrive on fun – ideas are nurtured by positive energy – ideas breathe laughter.
Don’t create wilted, beaten, depressed, lifeless ideas…go for the GUSTO…
Make them laugh.
What do you think – as I smile?
As Dan Pink says, brevity, levity, and repetition are the keys to a successful presentation.
Consider the platypus. Proof positive of this undeniable truth.
In Australia, we even eat our national Coat of Arms for amusement – the red kangaroo (Macropus rufus) and the emu (Dromaius novaehollandiae).
How could we not agree
And that is clealry the problem in the US — Ben Franklin, a wit and early stand up comic, wanted to make the Turkey the US national bird and symbol — teh more serious folks went for the eagle and teh rest they say — is history……