The One-Time Ruler of the Web Has Lost More Than Its Mojo — A Lesson for Us All

“The company to beat remains Yahoo.” – Bloomberg, 1996 “Yahoo just gets bigger and fatter and gets more and more revenue.” – James Moloshok, senior vice-president at Warner Bros., Bloomberg, 1998 “Yahoo today is widely considered one of a handful of companies destined to dominate its portion of the Internet space…. Most impressive of all, Yahoo is…

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When is Digital Marketing Really Digital Marketing…a Lesson in Customer Centricity

Last year PepsiCo’s Lay’s brand launched an interesting promotion in New York City. Over the course of two days, consumers logging into UberRUSH – Uber’s courier service – could enter a special code provided by Lay’s, and in return have delivered, free, a picnic basket of sandwiches, water, fruit and, of course, bags of flavored…

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Beware of Geeks…

The Iliad and The Odyssey. Recently I was asked what young creative types should study in order to be successful in today’s digital-centric world. Other panelists suggested that they concentrate on “digitally interactive experiential snackable content development linked to social network interaction…” you get the Digibabble point. My answer was read The Iliad and The…

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Home or Office?

Home or Office? Virtual or Physical? Face to Face or Hand in Hand…. Mobile vs. Static Productivity vs. Productivity vs. Savings vs. Investment vs. Lifestyle vs. Innovation and all vs. some inbred sense of entitlement that seems to have infused some in the workforce. As you have no doubt guessed, my subject is Yahoo! and…

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