Posts Tagged ‘technology’

Monday, May 16th, 2011

The Little Transistor Radio




The little
Transistor Radio crackled to life.

It was shaped like a brick, encased in a hard leather shell and was precious to me.

I was about 7 years old – and this was my prized possession – given to me by a family friend.


Imagine you had the very first iPad and no one else you knew had one – that was the feeling.

 

We were outside on the roof of the building in Manhattan where I attended grade school. The roof was caged in – it was our playground.

 

I carefully turned the tuning dial – no doubt making a show of it – until we heard the voice of Mission Control in Houston. The static was annoying but added drama – I kept turning the radio in my hand and adjusting the antenna – no doubt making a show of it – to get the best sound.

 

My friends crowded around. We listened intently – at least I did.

 

T minus two minutes and forty seconds – a hold was called. I was almost dancing with anxiety but then the countdown resumed.

 

T minus 10, 9, 8, 7, 6 …ignition – liftoff!!!!!

 

Those words and that sequence never failed to fuel my imagination – and the first time I heard it indelibly inked it to my soul and they became a part of my personal DNA.

 

It was May 5, 1961, and soon Alan B. Shepard, Jr. would be the first American in space – he was strapped into the Freedom 7 capsule and his 15-minute sub-orbital journey ignited my passion for reaching for the stars…

 

I am reminded about this long-ago event and what the hell is a transistor radio? As we have just passed its 50th anniversary and are beginning the last sad flights of the Space Shuttles – already postponed and so lackluster that they don’t even warm interest – let alone ignite passion.

 

Some would say good. We have so many problems here on earth – why waste all that money? Poverty, homelessness, people out of work, war, hatred, terrorism, lack of health care, poor education systems – what am I forgetting?

 

How can we possibly spend billions of dollars on useless space trips when we have trillions of dollars of needs here on Earth?
 
Truth is – my knee-jerk, reflex answer would be yes! That is correct – how dare they spend that money? How dare they even think about it?

But then I find myself tuning that Transistor Radio and that passion returns and I think again.

 

Seems to me that one of our biggest global issues today is a lack of common purpose linked to a big, imaginative, bold, impossible-to-achieve goal, like seeing a man on the moon was back in 1961.

 

Yet there were believers – H.G. Wells wrote about it in his famous book “The First Men in The Moon.”

More importantly, the true believers understood that the nature of this quest went far beyond the mere mechanics of space flight – it was about our future as humankind.

 

President John F. Kennedy who had the vision once said: “Together let us explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce.”

 

He understood the linkage that uniting imagination, passion, practical application and sheer desire and will power brought to the world. It wasn’t about the rocket – it was about us.

 

Listen:

 

“For my part I know nothing with any certainty, but the sight of the stars makes me dream.”
Vincent van Gogh

 

Think on that – we have lost our ability to look at the stars. What we call technology in popular lingo is often nothing more than applications usually focused on creating new venues for advertising…not that I mind the monetization – mind you…but let’s not confuse good ideas with great ideas, solid thinking with inspiration, or doing your job with passion.

 

We worry and rightly so about our daily needs and tasks and forget that sometimes the future is more important to longevity than the present.

 

Having said that I have met many who are looking at the stars and who do dream – yet we tend to isolate them as dreamers — give them awards and accolades and return as quickly as possible to the newest iteration of Give Me One Of Those.

 

Seems to me a little star focus (and I don’t mean the latest antics of the entitled self-absorbed) would be a boon for the world and for each of us individually. A goal, a project, a dream to change the world – an idea that…laugh if they will – would and could make a difference.

 

And what’s the worst that could happen? Listen:


“Shoot for the moon and if you miss you will still be among the stars.”
Les Brown

 

And there you have it – you can’t lose…

 

One last thought from Mark Twain that I think might be prescriptive:

 

“We had the sky up there, all speckled with stars, and we used to lay on our backs and look up at them, and discuss about whether they was made or only just happened.”

So look up every once in a while and dream…and wonder and discuss – and who knows…

 

What do you think?

 

 

 

Monday, April 4th, 2011

Room Temperature

Let’s discuss some of the new key concepts of the ever-changing Digital world we live in.

In fact these leading-edge ideas are the subject of talks, panels, analyst papers, even whole conferences.

More – you are nowhere if you can’t posture and pontificate about the leading edge.

So here goes:

The Social effect on marketing.

The power of experiential selling.

Interactivity.

Mobile.

Buzz.

Word of Mouth.

Free shipping.

Personalization.

All of these are the result of the Digital Revolution and are blazing new territory for business. If you aren’t a leader – you are lost.

NOT.

Frankly I have become incensed at the depthless chatter and mindless posing around this and more I am tired of the word traditional, which usually precedes the chatter and posing in order to establish that the chattering poseur is anything but.

Let me be specific –

Social has been with us since Eve offered Adam the apple based on the recommendation of the snake. It is core to our human DNA. In fact it is also core to many living beings, from bees to whales to horses and back again to ants and so on and so forth. It has driven religion, fashion, revolution, not to mention hatred, killing, and war. Digital channels and technology (read applications) might make it more efficient – but it works because it is.

Experiences? Give me a break. The best restaurants (and I mean any best, even a lowly pub, diner or bistro) work that way. The best stores, boutiques, merchants. Every service worth anything from a hairdresser/barber to a tailor to a doctor or lawyer understands the value of experiences. And again I’d posit that the understanding of how experiences drive social behavior is probably what made one cave more popular than another – way back when.

Interactivity? Give me a break. Talk to Lester Wunderman. Or check out the Sears Wish Book from the United States circa 1880 or so. There is nothing online as primally interactive – yet – there will be (continue reading…) I’ve referenced this before – worth Bing-ing to really understand.

The rest I will leave to you – my readers – and hope that you will post some examples – I will too…

However, I will end this part with Free Shipping, as I am still shaking my head in wonder at an analyst report I once read on Amazon extolling the brilliance of this new tactic…So it goes.

I attended a conference at Microsoft last week, Imagine 2011 where I had the opportunity to hear Qi Lu, Microsoft Online Services President and the driving force behind Bing. What struck me in his talk was his view of what he had helped to create. His point was that no one was waiting for yet another search engine – there were more than enough. The trick was to understand human behavior, he said. Watch what people did when they looked for information. What was important to them – where were they frustrated – what value could be added. The result was the decision engine – a way to help people get closer to the decision information they needed as opposed to just general search. Successful? Time will tell – but Google is copying them….

Ron Howard, former US child TV star and world-famous director, also spoke. He reiterated the need to tell stories and good ones at that – yes, technology is great and adds huge value – often unexpected value – but without a good yarn – who cares.

And yours truly also had a turn and referenced the notion that everything – even print is digital today.

All of which leads me to this thought:

“It doesn’t make a difference what temperature a room is, it’s always room temperature.”
Steven Wright

Or as articulated by the Bard –

“What’s in a name? That which we call a rose by any other name would smell as sweet.”
William Shakespeare

And there you have it. Call it what you will; cover it in layers of whatever – it is what it is. And my deepest and strongest belief is that we have held back the best development of exciting channels because we seek to reinvent the fundamentals as opposed to building, riffing, and developing paths for clear truths.

Yair Goldfinger, one of the creators of ICQ (why we are all able to IM, BBM and such), once told me that he never used a focus group or took unilateral decisions – he watched people – he sat behind them and observed how they behaved and made use of the early versions and each iteration after.

How refreshing to hear that two of the great tech innovators of our time – Qui and Yair – deferred to you and me…humbling – particularly the next time you are tempted to discuss the recent origins of that new phenomenon known as shopping….

What’s your view?

  • I enjoy being able to keep up with an extended network of friends via 15-second sound bites on Facebook. I opened a Twitter account although I have not used it much--I have long gotten over the need to say everything I think--and why would I want to invade my own privacy, anyway? Technology serves us best when it ...
  • Agree entirely. "Understanding the customer" is a truism for a reason, and understanding comes from empathetic observation (stress on empathy because it's dangerously easy to become a snob watching consumers as a marketer). A company that has embraced understanding a remarkably wide swath of the world's population as its target audience is Coca Cola. Its CMO, Wendy Clark, gave a talk ...
  • Spot on! I think the “social media guru cum digital ninjas” amongst us are so caught up with shiny new platforms and technology that we forget that they’re merely new means to the same old end: get the message across in a way that strikes a chord with your audience. Here’s the clear truth: you and I, we’re in the business ...
Monday, February 7th, 2011

First they came for…

Check your news feeds – trust me on this one – it matters….

  • David, Bravo!!!! What you don’t know is that back in the days of Senator Joe McCarthy, I rounded up a group of famous cultural and political people to fight back against him and later The House Un-American Committee. I wrote a full page ad for the New York Times protesting the actions of Senator McCarthy and the House Un-American Activities Committee. The ...
  • and yet coherent!
  • I get muddled on thsi subject, feeling like the advocate of the devils advocate. A multi faceted arguement tied up in peace, stability, human right,religeon,oil, and ultimately, and I fear foremost - money and national self interest. I'm afraid we (the democratic west! ) speak out when it suits our cause, the silence of the last 30 years is ...