Posts Tagged ‘GMOOT’

Monday, December 3rd, 2012

Viral and Values

It went viral.

Was talked about – everywhere.

Made headlines the world over.

Has already generated millions upon millions upon millions of results on Bing and Google.

Hundreds of thousands of people “Like” it and more importantly, hundreds of thousands have already shared it.

And there are no cute little kittens, goofy dances or dancers, crazy stunts, embarrassing moments or any other contrived “make me a viral” moments.

In fact – it’s a simple story.  The video was captured by chance and the actors and producer came together by the happenstance of life.

If you haven’t guessed yet…

New York City Police Officer Larry DePrimo offered a homeless man true human kindness – basic goodness – no strings attached, no dogma connected, no qualifications required or requested – religions have been started with less. And maybe that is why the world took notice – precisely because he represented us all, did what we all wish we would (and clearly can) do, maybe even made many believe again….

Abraham, Jesus, Muhammad…fill in the blank…must have been smiling…this one little act – so easy to replicate, so easy to follow, so easy to share – this one little act renewed people’s faith in people…real people who walk the streets, live real lives and shed real tears.

Frankly – what made it all the more poignant for me was that I took part in a discussion about “social sharing” and what kinds of stuff people like to share – hence, the kittens. No one mentioned this – or referenced it as a benchmark in terms of values that are important to people, values that we share in ways we don’t share Gangnam dancing or kittens making faces.

I fear we are losing the human dimension – the random aspect – the connection to values that defy the “Give Me One Of Those” (GMOOT) attitudes we seem to be developing as we look for what we think is the right face to present to the digital world – afraid of being seen as old- fashioned.

So…how about we let an icon of what we worship weigh in…listen:

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” Steve Jobs

Tools proliferate in our world today. They have become as ubiquitous as the term itself – a buzzword for the latest and greatest, the game changing and paradigm shifting and standard setting…you get the point.

Have faith in people. Have faith in yourself. And use the most powerful tool in your collection as often as you can – human empathy – face to face….

What do you think?

  • The companies that are most successful online are those that, in my opinion, are built on solid values. Zappos, for example, has done very well on Twitter and is often spoken of whenever someone wants to share a case of good business behavior. This shoe company treats people with basic respect. They respond to any issues that their customers have. Too ...
  • Great post David. I believe that the next challenge is to get the actual act of kindness go viral and not only a photo of someone else's act of kindness. With that said, it is definitely a step in the right direction, since awareness is the first phase.
  • So true David. I think the issue with most 'social marketing' is the same as that with traditional marketing – Despite what resides on powerpoint decks, most brands don't have or believe in living by any human values, which is why they find it easier to put effort and money into connecting with vacuous things like k-pop videos. It doesn't ...
Monday, June 4th, 2012

Wait…One More On Facebook

An important learning from Facebook – and NO!!! It has nothing – NADA – to do with the recent IPO – if you haven’t read my last two posts….

I have made it clear – from the start – that I value Facebook – and what I value most is that their model…at its purest…before Wall Street got involved and drove ridiculous earning expectations – their model, as I was saying, is based on the simplest human insight – that is, we are social beings – we live to share.

But here is learning – reported by Wired in their June 2012 issue that is, in my opinion, critical for anyone who really wants to understand where the world is really going….

The article is called “Ministry Of Inspiration” and it uncovers Facebook’s “secret” art studio called the Analog Research Lab – which prints hand-screened posters that hang in Facebook offices all over the world, inspiring Facebook employees to greatness.

I will let you read it for yourselves – and will only point out that what began as a small part-time project has evolved into a serious operation.

Einstein would have loved this and in fact had a line ready to praise its very existence…listen:

“Any intelligent fool can make things bigger and more complex…It takes a touch of genius and a lot of courage to move in the opposite direction.”
Albert Einstein

And there you have it – digital might be everything…but not everything is digital – reminds me of the Waldorf School story

It’s time that we really started to learn from the tech greats – learn as in dig deep – not just follow blindly – GMOOT…Give Me One Of Those…takes a lot of courage….

Don’t know about you – but I want to get my hands on one of those posters and then share it – twice…once by hanging and once by posting….

What do you think?

 

  • Grant -- you are so right!!!!! lots more examples too
  • It's interesting to look at the fact that the most successful technology is that which emulates old, or the analogue. Just look at the tablet - that emulates the blackboard or even the slate. The TV that emulates a painting on the wall. And of course the social network that emulates the .. er .. social networks.
  • Wow--still learning something new about Facebook. Who would have thought hand screened posters produced in FB basement. You're right David, not everything is digital. I too would love to get a poster. Have been debating what poster to hang on naked wall within my cubicle. It has to be the right one, with the right message to inspire. Will ...
Monday, April 18th, 2011

Follow up to last week

Follow up to last week…the notion of “Computer Science is no more about computers than astronomy is about telescopes.” E. W. Dijkstra

While we can lose the forest for the trees – meaning that the big picture can get subsumed by its small components…sometimes we miss the point of the picture because we have completely overlooked its component parts.

Often we try too hard to be big picture – think GMOOT – you remember – “Give Me One Of Those” – I have to do what others are doing – I have to be “innovative,” cool, leading edge…I need an all-up strategy…you get the point…

The challenge, then, as I see it is – what details do I need to know? – What components must I be versed in? – What information is critical for me to know versus what minutiae are just too much?

Seems to me that starting with need, outcome, expectation versus starting with I have to do this or that is a fundamental place to begin.

If we begin anything by trying to boil the Ocean… while we wait for the bubbles and the simmer, those who were merely making tea will be hosting parties and we will be stuck with checking the pot and then the flame and then the pot again…and on and on…all by our lonesome selves.

Listen:

“I’m astounded by people who want to ‘know’ the universe when it’s hard enough to find your way around Chinatown.”  Woody Allen

And there you have it.

Learn your neighborhood. Find its treasures…and there are many…know its resources – keep your eye on the Universe – but enjoy the company of active discovery along the way – rather than the loneliness of esoteric longing and empty posturing of trying to encompass it all at one time.

What do you think?