CPM. The cost of 1,000 of just about anything…in our world the cost of 1,000 viewers/listeners/readers/experiencers… and a monetary metric that has been in use since the first thousand cave dwellers trooped by to look at the paintings…

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Marcom. Marketing Communications. Schools of Communication. Communication Technology. Courses in Communications. Often culminating in “What we’ve got here is a failure to communicate.” (Guess the source.)

So what is communication or communications all about? And why does it so often fail?

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Viral Marketing

Viral marketing. A pillar of the digital world. Check out any new campaign today reported by any of the industry magazines from anywhere in the world. Look at websites. Listen at conferences. Read the experts — amazing how this newly invented form of marketing has swept up everyone’s time and attention.

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