Posts Tagged ‘communication’

Monday, July 4th, 2011

History is Written by the Victors

“History is written by the victors” – so said Winston Churchill. And interestingly, wag that he often was, Churchill always said that he would write it – and indeed he did.

Truth is I use to believe that too. But in our day the lines are getting blurred and history is constantly being re-written; re-interpreted and re-construed as social mores shift and change and frankly as technology or better its applications influence and impact our ability to both record and change and share.

And it’s the record and change and share that I am focused on. Never in the history of the world have we had the ability to do all three with such efficiency and effectiveness not to mention speed and sheer capacity to store data and information.

Yet it’s the confluence of the three that concerns me.

Any recorded history was always colored by the author – victor or vanquished. And it was up to us – the reader or analyst or whatever to form opinions based on our own biases and color skew. Ergo – history is rarely if ever objective.

Ask the Israelis and the Palestinians; The British and the Irish; The Vietnamese and the Americans; The Turks and the Armenians and on and on and on.

 And no doubt –within all of the conflicting accounts sometimes clearly and sometimes buried deeply are common “facts” that while interpreted differently by the protagonists allow us as third party observers to glean some semblance of “truth” – whatever that might mean.

But here is the thing – I see two disturbing trends – one is the ability to go into records and change them to fit a particular personal view. While that has always been possible and was no doubt prevalent even in the age of parchment technology has given the perverter of history an edge. With a key stroke or two empires could disappear; despots become benign and famous events can take on new meaning.

Read this article from the New Yorker:

To me the point is not the ignorance – that isn’t new – what’s troubling is the attempt to change what was to fit a view of what someone wishes is in order to become what will be.

Scary…

The second issue is the speed with which we globally share information or misinformation and as we all know what we share must be true…No?

Innocent until proven guilty has lost its meaning; Faked news is an everyday occurrence. We have lost the ability to distinguish between PR and fact – and the stuff that was once relegated to the fringe lunatics of conspiracy and craziness has gone mainstream.

I am seriously concerned. For us and for the next generation – what hope do they have if we can’t even begin to trust our sources of information ; enlightenment and education.

How will we form opinions? Learn? Not repeat our worst mistakes?

Once we could look ahead fairly secure in the knowledge that we had a past to fall back on – yet as we re-invent our present by changing the past – how will we ever correct the mistakes?

So I am worried.

Listen:

The future ain’t what it used to be.

Yogi Berra

What do you think?

  • With power comes responsibility but I have decided to be confident in our young people. Their world will be different and they will have to make their own mistakes to make it better. Woody Allen's film Midnight in Paris isn't the perfect movie Annie Hall was but i like the conceit--that every generation thinks some other generation was the golden ...
  • I think what's changed with the advent of technology is not the accuracy of the recorded history, or the agendas of the people writing that history. Only the speed at which this information is proliferated has been affected, since people are more active cyber citizens than ever, and education is being given to more and more children. So in the ...
  • Let me qualify -- technology should be our best abiluty to preserve -- its when its abused that I get nervous
Monday, June 6th, 2011

With Internet Blocked…

With Internet Blocked, Protesters Are Still Able to Mobilize….

So reads a news headline from The New York Times on Saturday, June 4, 2011. The Italics are mine…

The reference is to Syria and the ongoing repression by that brutal regime. But this is not about politics – it’s about human behavior and the almost stupid lack of even basic understanding of how it’s people who drive the use of technology and more so push it into directions that the obtuse analysts of our age never even imagined.

Imagine that – they were able to mobilize with the Internet. GMOOT – Give Me One of Those revolutions…

The press and such were so caught up with the already legendary Arab Spring and its use of Facebook, Twitter and the like that I imagine it’s inconceivable to them that people can communicate any other way. Let alone figure out how to rally together, organize and assemble.

Makes me wonder how on that momentous July 14th in 1789 the rumors in Paris managed to spread such that a crowd at least 3x times the expected showed up at the Bastille – not to mention the guards who defected and joined them. Imagine that! Did the headline the next day read – “With no digital communication at all – seeing as how it had not yet been invented – the French Revolution began…”

Or what about that fateful June 15th in Odessa, Russia, when in less than 4 hours thousands of Odessans gathered on the steps made famous in the movie Potemkin (the massacre depicted never actually happened, but that montage sequence inspired the famous Baptism scene in the Godfather) and made the Russian Revolution a reality – how did the participants know to gather? In fact, how did they know where to go? Have we missed the early origins of tweeting?

In fact, we have! And worse – way too many continue to do so in pursuit of GMOOT thinking.

What we are missing is the human need that drives it all. It only took a month for half of all Harvard undergraduates to join Thefacebook.com – the first rendition of today’s largest global social network. The lightening speed adoption was because Zuckerberg understood – clearly he understood – the deep need, desire, drive we all have to share and the baked-in-our-DNA behavioral triggers associated with that need. Facebook works because we have human needs – not because the technology application evolved us into a new form of life.

So when I see headlines like “Are Still Able to Mobilize,” I worry – I worry for our humanity and just as much I worry for our technology – because without the two intertwined, neither will get as far as they should. And both will suffer.

Seems to me that as we lurch about listening to so-called experts in social digital communications and the like, we are emulating the following – listen:

“I know a lot about cars. I can look at a car’s headlights and tell you exactly which way it’s coming”. Mitch Hedberg

If we are going to take advantage of the true power of the Internet – blocked or not – we had better do better than merely looking at the “headlights.”

And one more thing…

Check out Instagram – a new app for the iPhone (so far only iPhone) –  one of a new group of apps that are about “the Social Web embracing sharing of moments.”

Glad it’s the social Web driving that behavior…

Now check out the Kodak Brownie – and go back further to Ancient Egypt and the development of papyrus…

Want to hear from you!!!

Monday, April 4th, 2011

Room Temperature

Let’s discuss some of the new key concepts of the ever-changing Digital world we live in.

In fact these leading-edge ideas are the subject of talks, panels, analyst papers, even whole conferences.

More – you are nowhere if you can’t posture and pontificate about the leading edge.

So here goes:

The Social effect on marketing.

The power of experiential selling.

Interactivity.

Mobile.

Buzz.

Word of Mouth.

Free shipping.

Personalization.

All of these are the result of the Digital Revolution and are blazing new territory for business. If you aren’t a leader – you are lost.

NOT.

Frankly I have become incensed at the depthless chatter and mindless posing around this and more I am tired of the word traditional, which usually precedes the chatter and posing in order to establish that the chattering poseur is anything but.

Let me be specific –

Social has been with us since Eve offered Adam the apple based on the recommendation of the snake. It is core to our human DNA. In fact it is also core to many living beings, from bees to whales to horses and back again to ants and so on and so forth. It has driven religion, fashion, revolution, not to mention hatred, killing, and war. Digital channels and technology (read applications) might make it more efficient – but it works because it is.

Experiences? Give me a break. The best restaurants (and I mean any best, even a lowly pub, diner or bistro) work that way. The best stores, boutiques, merchants. Every service worth anything from a hairdresser/barber to a tailor to a doctor or lawyer understands the value of experiences. And again I’d posit that the understanding of how experiences drive social behavior is probably what made one cave more popular than another – way back when.

Interactivity? Give me a break. Talk to Lester Wunderman. Or check out the Sears Wish Book from the United States circa 1880 or so. There is nothing online as primally interactive – yet – there will be (continue reading…) I’ve referenced this before – worth Bing-ing to really understand.

The rest I will leave to you – my readers – and hope that you will post some examples – I will too…

However, I will end this part with Free Shipping, as I am still shaking my head in wonder at an analyst report I once read on Amazon extolling the brilliance of this new tactic…So it goes.

I attended a conference at Microsoft last week, Imagine 2011 where I had the opportunity to hear Qi Lu, Microsoft Online Services President and the driving force behind Bing. What struck me in his talk was his view of what he had helped to create. His point was that no one was waiting for yet another search engine – there were more than enough. The trick was to understand human behavior, he said. Watch what people did when they looked for information. What was important to them – where were they frustrated – what value could be added. The result was the decision engine – a way to help people get closer to the decision information they needed as opposed to just general search. Successful? Time will tell – but Google is copying them….

Ron Howard, former US child TV star and world-famous director, also spoke. He reiterated the need to tell stories and good ones at that – yes, technology is great and adds huge value – often unexpected value – but without a good yarn – who cares.

And yours truly also had a turn and referenced the notion that everything – even print is digital today.

All of which leads me to this thought:

“It doesn’t make a difference what temperature a room is, it’s always room temperature.”
Steven Wright

Or as articulated by the Bard –

“What’s in a name? That which we call a rose by any other name would smell as sweet.”
William Shakespeare

And there you have it. Call it what you will; cover it in layers of whatever – it is what it is. And my deepest and strongest belief is that we have held back the best development of exciting channels because we seek to reinvent the fundamentals as opposed to building, riffing, and developing paths for clear truths.

Yair Goldfinger, one of the creators of ICQ (why we are all able to IM, BBM and such), once told me that he never used a focus group or took unilateral decisions – he watched people – he sat behind them and observed how they behaved and made use of the early versions and each iteration after.

How refreshing to hear that two of the great tech innovators of our time – Qui and Yair – deferred to you and me…humbling – particularly the next time you are tempted to discuss the recent origins of that new phenomenon known as shopping….

What’s your view?

  • I enjoy being able to keep up with an extended network of friends via 15-second sound bites on Facebook. I opened a Twitter account although I have not used it much--I have long gotten over the need to say everything I think--and why would I want to invade my own privacy, anyway? Technology serves us best when it ...
  • Agree entirely. "Understanding the customer" is a truism for a reason, and understanding comes from empathetic observation (stress on empathy because it's dangerously easy to become a snob watching consumers as a marketer). A company that has embraced understanding a remarkably wide swath of the world's population as its target audience is Coca Cola. Its CMO, Wendy Clark, gave a talk ...
  • Spot on! I think the “social media guru cum digital ninjas” amongst us are so caught up with shiny new platforms and technology that we forget that they’re merely new means to the same old end: get the message across in a way that strikes a chord with your audience. Here’s the clear truth: you and I, we’re in the business ...