Simple is as Simple Wins

True confession… I am sitting in Cannes, Cote d’Azur, French Riviera; at a little desk facing large balcony-type windows – open by the way; enjoying the fresh breeze and mesmerized by the sea and the vista of hills, beautiful villas and an array of boats, from oligarch yachts to elegant sailboats to speedy tender to…

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Story of Evolution

Theory of evolution…. Could it be that stories were the catalyst for humankind’s rise? Think about it. What really separates us from the rest of the animal world? Thumbs? Overrated. Cognitive thinking? We’ve all seen other mammals and even other species display reasoning skills, and we’ve seen the movies where just a little push puts…

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Good Enough

80/20 rule.

You know, the “best practice” meeting rule – the 20 percent left to be accomplished isn’t worth the time it will take to get there given that you have 80 percent of the problem solved.

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Lions and Tigers and Bears

Lions and Tigers and Bears…OH MY!!!! With all due respect to the Wizard of Oz (for those who recognized my cultural reference and nod to my favorite movie), I am only going to deal with the LIONS.

And what Lions! These kings of the jungle are not the man-eaters of leonine mane, immutable force and fetid breath, or the Disney version that teaches us life lessons and inspires us to personal greatness. Rather, these are the Cannes Lions, a particular species of the great cat, found only once a year, anywhere in the world…and then only on the Cote d’Azur in Cannes. And while you might argue that they represent a culture with killer instincts, these Lions are inanimate, exist in gold and silver, and are about inspiration and learning and maybe, just maybe – this year – also about what’s next.

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Can you really Cannes creative work? By that I mean: are there or can there ever be objective measurements of what makes one product inspired and another pedestrian? Or is it all subjective, as in “beauty is in the eyes of the beholder?”

Can we apply a metric to creativity and validate a dimensional scale? Or, by definition, do we diminish our thinking by creating linear judgments for a product that is produced by muse and synapse?

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