Polls Predictably Wrong… Again

So what was it that made it so hard to predict the recent US election that caught the data scientists; the media; the pollsters; the pundits and the bettors by surprise much like Brexit did in the UK a few short months ago? Could it be as New York Times (who got it dreadfully wrong…

Continue Reading

Downton Abbey Inspires an App?

How do I begin 2016? Big Data? Drones? IOT? Need it now? More mobile? Post-digital? Pre-apocalypse? More on Star Wars and Adele? Nah… Instead I opted for a great story. One that encompasses everything that I love and admire about the age we live in and an age that is past. 2016 begins the sixth…

Continue Reading

When is Digital Marketing Really Digital Marketing…a Lesson in Customer Centricity

Last year PepsiCo’s Lay’s brand launched an interesting promotion in New York City. Over the course of two days, consumers logging into UberRUSH – Uber’s courier service – could enter a special code provided by Lay’s, and in return have delivered, free, a picnic basket of sandwiches, water, fruit and, of course, bags of flavored…

Continue Reading

When Is Voting Not Big Data?

Big Data… You know the term. The knowledgeable amongst us reference Big Data at least once a week…and the really savvy at least once a day…and the incredibly shrewd at least once a meeting…while the most serious invoke Big Data no matter the topic of discussion. But what is Big Data…really? big da·ta: noun Computing…

Continue Reading

The Biggest Game-Changer in Online Commerce…?

Do you know what is driving higher conversion rates on e-commerce sites? Big data, from multiple sources in real time, crunched by powerful programs that ultimately recommend products to you based on where you are, what you have bought in the past, what people like you are buying right now, the weather, your travel plans…

Continue Reading

Total Recall 2014

Help me understand this. BIG DATA is the business buzzword for the accumulation of massive amounts of bits and bytes that are meant to transform enterprises through unprecedented access to intelligence. Problem is that intelligence cuts two ways – one passive, the other active. The passive side of intelligence is in fact BIG DATA –…

Continue Reading

Evil in the Database of the Holder

“Advertising is only evil when it advertises evil things.” So said the legendary David Ogilvy many years ago. But that was before the advent of computers, the Internet and all things digital. From Newsfactor: A senate subcommittee says hackers “are infecting computers using software or programming commands hidden inside online advertisements. It suggested tougher U.S….

Continue Reading

UNPLUG…Full Speed Ahead!

Unplugging does not mean retreating from the world. Unplugging is not a protest against technology. Unplugging is not a sign of Luddite status. In fact I’d argue the contrary… Join the Unplug Movement, today, and you are in the vanguard of the true Digital Revolution. Digital Is Everything…But Not Everything Is Digital… If we can…

Continue Reading

The Marriage of the Giants…Big Data and Big Box

What does Big Data have in common with Big Box Retailing…besides the bigness? How much does Walmart have in common with Amazon…besides the obvious? Where do you think retail is going…besides mobile? Let’s start back a week… Twitter and Royal Mail go public in a similar time frame, and while nothing about them seems similar…

Continue Reading

Do It Big or Stay in Bed

DIDN’T IT HAPPEN ALREADY! ISN’T IT OVER YET? WILL IT NEVER END????? Last week I wrote about my 60th Birthday – or as you can tell from the sentiment above – expressed to me by friends and family my Birth week!! Truth told – it was a great week plus (to be honest…) in fact…

Continue Reading

Spy vs Spy

Secrecy… Spies… Privacy… Big data… Data mining… Experiential… Retargeting… Opt-in or opt-out… Security… Terrorism… Death… I just played a little free-word association and you can see where I landed: Start with secrecy – often the excuse for spying – and see where you end up. Seems simple – the fear of death – as in…

Continue Reading

Beware of Geeks…

The Iliad and The Odyssey. Recently I was asked what young creative types should study in order to be successful in today’s digital-centric world. Other panelists suggested that they concentrate on “digitally interactive experiential snackable content development linked to social network interaction…” you get the Digibabble point. My answer was read The Iliad and The…

Continue Reading

My Data is Bigger…

“My data is bigger than your data…” “Yeah? Show me yours and I’ll show you mine…” An apocryphal conversation between two macho teens in the near future? OR “Can’t meet you later. Have incense burning duty at the Data Temple…” The new religion perhaps? Maybe. “Wait. I love those red pants but I have to…

Continue Reading

When Numbers Speak Only of Numbers

34-31 4-1 Numbers. Meaningless on their own. Yet both sets – when put in the proper context – elicit passion, desire, rage, hope, belief and more…the full and deep range of human emotion. Therefore, if I tell you that 34 to 31 refers to the final score of this year’s Super Bowl – the annual…

Continue Reading