When is Digital Marketing Really Digital Marketing…a Lesson in Customer Centricity

Last year PepsiCo’s Lay’s brand launched an interesting promotion in New York City. Over the course of two days, consumers logging into UberRUSH – Uber’s courier service – could enter a special code provided by Lay’s, and in return have delivered, free, a picnic basket of sandwiches, water, fruit and, of course, bags of flavored…

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I’m Buying a Wristable

Once again Apple has confounded the digibabblists, perplexed their competitors, baffled the analysts, and in general annoyed and irritated all the self-proclaimed digital-first…or is it mobile-first?…or perhaps our proclamation of the day should be wearable-first…experts, pundits and gurus. And, once again, we approach a product and category as if ex nihilo we have created something…

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Not Digital…Not Mobile…People First!

Is there a difference between Disruption and Transformation? Between shaking up a business sector (I’d say “business model,” but that is proving to be less and less true) and transforming society? Between monetizing fabulous enablement and actually changing people’s lives for the good? For example…we talk about Uber disrupting the “Get a Taxi” model –…

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Put a Ding on it, iPhone

“I want to put a ding in the universe.” Don’t we all? At least so I fantasize…. But that quote isn’t from me – it’s classic Steve Jobs. In fact, I’d argue that it’s a defining statement and a lens through which to judge Apple…. Bottom line from Jobs: that ding isn’t a fantasy, it’s…

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We Live in Uncertain Times

We live in uncertain times…. No joke… In fact we live in the Age of Beta – we never know what’s going to work or not…but we take the plunge and update our Apps as they come – and by Apps I mean even our “Lifeapps”…that is, relationships, philosophies, ideas. So why do we accept…

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Castles in the Cloud

Have you been lost more than usual the past week or so? Have you turned right when you should have gone left; found yourself on the wrong side of the road or in general wondered where the hell you were? If so, chances are you have the new Apple iPhone 5 and have used its…

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