When the Dreamer is Your Customer

What isn’t Branded? We Brand market segments, demographic identifiers, and, of course, generations. It’s hard to find blank space anywhere, isn’t it? Needless to say, the very mention of a Brand name conjures up images and associations that enable us to visualize, to value, to aspire, and to imagine experientially. Or—in the case of Brands…

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Fake News Is More Pervasive Than You Think!

Fake news has become a cause du jour. A hand-wringing, holier-than-thou, accusation-laden, finger-pointing cause. Yet, let’s be honest…clearly there is 100% fake news out there, as there has always been. Some of it is propaganda (a la Orwell’s 1984), has no basis in anything, with a desire to disrupt in big and dangerous ways, and…

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The Revolution Begins

So who’s in charge, as in who’s really in charge? For way too long we have been caving into Google and Facebook, lamenting the loss of control that advertisers and advertising has. The Digibabble narrative went like this: Digital media has killed all else because of their vast and magical powers controlling pricing, access, supposed…

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Attention Spans Dwindling, Processing Power Increasing. Are We Becoming More Like Our Primal Ancestors?

“[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted with ever-growing, ever-changing sources of information…

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Evil in the Database of the Holder

“Advertising is only evil when it advertises evil things.” So said the legendary David Ogilvy many years ago. But that was before the advent of computers, the Internet and all things digital. From Newsfactor: A senate subcommittee says hackers “are infecting computers using software or programming commands hidden inside online advertisements. It suggested tougher U.S….

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Room Temperature

Let’s discuss some of the new key concepts of the ever-changing Digital world we live in. In fact these leading-edge ideas are the subject of talks, panels, analyst papers, even whole conferences. More – you are nowhere if you can’t posture and pontificate about the leading edge. So here goes: The Social effect on marketing….

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Advertising Interuptus

Advertising Interuptus. Advertising Disruptus. Mecca…

You know, the kind of communication that breaks the flow of everyday, normal, business-as-usual discourse. And, if you really want to be philosophical about it: communication that creates contradictions in the inherent vehicle presenting the argument that only can be resolved by the addressee acting in a manner that leads directly to some action – notably a purchase.

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Content

Content? I don’t mean are you… I mean where do you stand on its importance in today’s world of user generated content, declining audiences (or are they) for mass distributed stuff and the fragmented society we live in.
Do you know what the most watched video is on YouTube? Are you curious?

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