Strategy refers to a plan of action designed to achieve a particular goal.

Strategy is distinct from tactics, and in the heat of battle – even mere Marketing skirmishes – strategy can often be obscured by the smoke of combat.

Worse, though, strategy can often be masked by itself – meaning that we get so caught up in the strategy and its symmetry, we neglect the tactics and lose sight of the goal.

Needless to say, the next question is what is a goal – aren’t goals infinite – dependent upon the need – err – the strategy?

AH!!! So before I get too philosophical, esoteric and lost in my own mêlée…let me suggest that all goals need to have the ability to be measured and evaluated – no matter if they are personal goals, business goals or whatever goals.

If it’s a life goal, you need to have intelligible milestones to measure your success; if it’s a relationship goal, you need some yardstick to gauge your progress; and if it’s a business goal, you had better have an outcome in mind – in fact, very clearly in mind.

Too often we get caught up in creating tactic after tactic – having lost sight of the strategy and the end game – or worse we get caught up in elegant strategy that becomes its own raison d’être and self-perpetuates itself in perpetual motion.

To that end – allow me to share a thought from a master strategist and tactician – but was also incredibly pragmatic and outcome oriented:


However beautiful the strategy, you should occasionally look at the results.

Sir Winston Churchill

And there you have it.

Start with the result – keep it in sight. Always. Makes following a beautiful strategy that much more rewarding – even in your own life…

What do you think?

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