Insight. What is it really? How does it work? Is it valuable—or do we live in a world so techanized and data driven that nothing but algorithms and digital code has any value. Stop here a moment and think on it. What’s your gut response?
I have no hesitation in my reaction. Yet, read the financial and business news and analysis, in any channel, and you will see that there is a debate. There are folks who really do believe (fervently I might add) that we are in the age of software coded response, i.e., the ability to predict based on past behavior is more relevant than “touchy-feely” consumer marketing of the past.
By now, you may have guessed (if you didn’t know before) how I feel about this issue. Then, I saw this quote from a US TV show of the last century and it became even clearer:
Sometimes the mind, for reasons we don’t necessarily understand, just decides to go to the store for a quart of milk.
Northern Exposure, Three Doctors, 1993
There you have it. Sometimes I just want a quart of milk; or a pair of pants in a color that I never before considered. And sometimes I just want tickets to a movie that defies my taste.
What is your thinking?