Who doesn’t love a Royal Wedding?
I mean really.
Full confession: I have always believed that if you scratch the surface of most Americans, (myself included) there is royal envy…and maybe just a little regret that we couldn’t work it out back in the day. Not to mention that I married into a family of British origin, wherein The Queen was given her proper respect.
Obviously, this was the event of the year in Britain. The lead-up to the ceremony was an experiential dream come true with special events, merchandise, tours, content, and all the other stuff we love that have become marketing buzz words.
And the day of? one third of the U.K. plugged in, watching it all live in all its pomp and glory.
So let’s look at the U.S. and scratch that surface a little bit more to see what transpired.
To begin with, close to 30 million people tuned in, some watching from as early as 4am EST. Countless (and uncounted) others were viewing various streaming sources, or following social media posts and such.
Interestingly, viewers were of all ages and sorts, making it an event that transcended demographics. And while not of Super Bowl size (at 103.4 million last year) the wedding rivaled the Academy Awards’ audience, and probably surpassed it in terms of engagement. Although no memorable advertising was attached to the royal wedding, advertising packages generated significant revenue for media outlets. After all, anything extraneous would have been a distraction.
Of course, social media was on full alert, with some 7 million tweets alone, half of which were sent during the actual ceremony…and 40,000 per minute generated during the sermon by American bishop Michael Curry.
It’s sort of obvious (and of course, Digibabble) to simply attribute the huge audiences to expanded digital and social networks. Because as always, technology was merely the enabler. Without a cause, there would have been little interest and certainly no record viewing.
No—this wedding drives home the power of Generation World, the notion that it is People First and Foremost who determine what is interesting and important…and not algorithms, or bytes and bites.
The story is one for the ages. A true-to-life fairytale that inspired millions across the world regardless of country, age, socio-economic status, religion, gender, race or any of the other demographic categories that so often divide us—recently, seemingly more than ever.
In a world where faux “reality” stars of our own making dominate and clog our social channels; where fake news and hate-filled content proliferates; where people seem to talk past one another more and more…maybe, just maybe, we can garner some insight from Harry and Megan. Again, beyond the obvious biracial ‘American Actress marries the 6th in line to the throne of England’ and ‘her Mother wore a nose ring to the ceremony.’
“If humanity ever captures the energy of love, it will be the second time in history that we have discovered fire.”
— Bishop Michael Curry
Think on that for a moment. Maybe that’s the real Disruption we have all been waiting for.
And while I know I am an aging hippy wannabe…indulge me. Take a moment to understand how we might really change the world.
In summary, this story has all the elements of all that I write about: Generation World versus traditional demographics; full on viewership across all media types; Digibabble justifications; People First and always first; and on and on.
What do you think?