Road Trip

More. Especially if you have been watching the stars…not just looking at the telescope. And if you wonder what I am referring to – read last week’s posting…

If you read it and haven’t gotten lost in the lens, so to speak…let’s get back to technology and how we make it inspirational – like the stars – and not just merely efficient, practical and yet another tool that we mistakenly allow to replace experiences.

It used to be that if you wanted information, you looked it up. We still do. Today we type a query into a computer field, and a list of possible sources pops up, in an order determined by others like you looking for the same or similar information – and sometimes simply by those paying more to have you see their POV. Sometimes the list is spot on, and there – magically – is all that we hoped for; all that we looked for; all that we could imagine on the subject.

Sometimes, though, we don’t hit on the first button press, and we are challenged to think creatively and often out of the box to tease what we really want from the acres of servers that are churning away 24/7 comparing searches, comparing users and matching information with question. And then on the second, third or fourth try we hit pay dirt, and all is well. Or not and we leave in frustration.

Sidebar to all of this is the surrounding environment on the search page that is covered by paid advertising from people who think your search might benefit them too – although they like to think that it benefits you…So for example, if you search for yourself, you might be astounded to find that you or your belongings are for sale on eBay!

Let’s go back to the “it used to be” if you were looking for information. Whatever did we do before computer search? However did we find out information; do research; investigate; examine; explore?

How dull and uninformed we must have been…


You see, I think that often we gleaned important insight from our more manual searches – insight that we often seem to lack today.

We were forced to talk to people; we looked at original sources; we listened … live; we had tactile, hands-on texture to our inquiries; we experienced the search firsthand – its failures and success and most excitingly that eureka moment that came every once in a while when a whole new line of thinking opened before us because of a chance discovery and an exciting synapse jump.

This is not to say the same can’t happen via the computer; it can. It’s just that you have to work a little harder to make that eureka moment happen.

My fear is that we become complacent, because we think we have all the answers in the cloud, and we don’t go the extra human mile to get real deep and impactful and paradigm changing insight.

I always look for market signs. There is a movement back to live operator service support – even in all digital Web business. Why?

My sense is because traveling the information highway – now called the Internet or WWW – we can easily miss the exits and lose the value of local sightseeing.

Getting an e-mail about a problem is never like talking the issue out; hearing the issue; teasing out the real problem and maybe, just maybe, being able to solve it on the spot.

We need to get off the autobahn and the motorways – find the right (or at least interesting) exits and go exploring.

And here is my inspiration from one of the great road travelers of the last and this century:

“Thanks to the Interstate Highway System, it is now possible to travel from coast to coast without seeing anything.”
Charles Kuralt

Don’t miss the local exits…don’t lose out on the beauty of a detour or two…who knows what you might find…

What do you think?

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