Monday, April 23rd, 2012

“Do No Evil”?

Anyone remember this Japanese parable?

Known as the three wise monkeys, they embody—“speak no evil, see no evil, hear no evil.”

Occasionally they are pictured with a fourth monkey with crossed arms representing “do no evil.”

There is a certain simplicity to the notion, and one that carries virtue in its practice – imagine if some of our anonymous digital bloggers and such practiced the “speak” and “do” portions….

Yet growing up, there was a view that the very simplicity of this proverb was in itself dangerous and could lead to a society of people who shut out reality and looked the other way when faced with injustice—as portrayed by this famously historic political cartoon:

All of which leads me to “Don’t Be Evil,” the (now becoming) infamous motto of Google, going back to their founding days.

When they first took on Microsoft, the line seemed a byword of the new digital generation and was a challenge and frankly a forced upon positioning to an (even by then) older and more traditional high-tech company that had long ago passed the stage of scrappy start-up.

Yet today “Don’t Be Evil” rings rather hollow when we discover that in the process of creating the amazing Street View, Google was also reading our private data (including passwords) as their digital photo units passed by our homes. Not to mention the role reversal, with Microsoft now looking like the pounded-upon and persecuted child.

Crazily—in my personal opinion—we seem to be making excuses for the corporate malfeasance of what we view as “new-age digital corporations,” giving them a pass for the kind of behavior that would cause us to bury an older, seemingly more “traditional” (how I hate that meaningless moniker…) company.

Google can read our mail, Amazon can sell our data, Apple can exploit poor workers, and all can do it in the name of bettering our lives and society.

I encourage you to read the following piece by Quentin Hardy, “Don’t Be Evil, But Don’t Miss The Train.” The questions laid out are critical, I believe, to the future of society:

Do unarguably phenomenally successful entrepreneurs have the right to dictate social change beyond the changes we ourselves are driving with the very products they have created?

And yes – while it is fair to argue that the changes brought about by the automobile and the airplane, not to mention Gutenberg and the printing press, took generations to develop while in today’s world we drive change in minutes – would we have wanted, would we have allowed Henry Ford to determine the social structure of a country because he was successful and had vision – you tell me….

Bottom line – I am concerned. Concerned when we look the other way, concerned when we make excuses, concerned when we don’t hold people in power accountable, and concerned when we allow analysts and others who have vested interests to cover our eyes, ears and mouths.

Let’s be clear – I don’t believe that Google is evil…but I do believe that we are all asleep at the switch. If we give people a pass—without any accountability—because they tell us that they are changing the world, where does it stop? Worse, just look back in history to get an idea of where it can go….

Perhaps it’s as my daughters would say – my pathetic wannabe aging hippy sensibility – or maybe because I recently bought a new children’s version of these lyrics in book form and taught my two grandsons (5 and 2) how to sing the words – but do listen:

“How many times can a man turn his head pretending he just doesn’t see….the answer my friend is blowing in the wind….” Bob Dylan

I also encourage you to listen to all the words – if you have forgotten them and even more so if you don’t know them – and all are invited to join Henry, Teddy and me next time we sing…

What do you think? The answer is blowing in the wind….

 

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2 Responses to ““Do No Evil”?”

  1. Did Google screw up with taking our information? Yes. Am I mad? Not really. Why? Because I don’t think anyone at Google is dying to know the inane banter that goes on between my friends and I on our free time or what our plans to meet up for dinner after work are. Could they use that for who to sell ads to? Sure, but I see ads already based on what our conversations are when I use Gmail on a desktop or laptop opposed to via my cellphone (although, one would wonder how long until they start bombarding us with ads via our gmail app. Yahoo already has done so and it is a bit of an annoyance).

    As for allowing innovators to dictate social structure, I don’t think they should have a complete say, but they should give us a large suggestion as to what to do with it. I mean, these people did invent what we are using.

    There are some companies who THINK they have complete control, but they don’t, nor should they. Apple is one of these companies. It has died down now, but up until recently, I would see every day how Apple is taking this company and that company to court because they want complete control and ownership of this and that. I say they shouldn’t have any say unless they bring their factories to America and give Americans jobs. I mean, they are an American company, no? They don’t want to pay American’s to work for them in their factories, and then when something doesn’t go their way, they go running to the supreme court? Until they bring work here, they can shut the hell up with their demands they have to the US Court system.

    I don’t think any company ever really will have complete say in what we do. I’m sure Henry Ford didn’t intend for people in future generations to take his invention and smash them into each other, call it a destruction derby and say it is entertainment, but certain people do that and he had no say over it. I can go off on a whole tangent about how the government is a little too pushy with how car laws are, but that is another rant unrelated to this one. What I’m trying to say is, these companies should, and will, only be allowed to give as much say as they can before the people and the government feel how it should be used.

    Maybe that wasn’t the best example, but imagine if there were no trial and error approach to things? Imagine doctors wouldn’t have all these ways to save us from illnesses and death. I’m sure not every single thing was all puppy dogs and smiles when some of these life saving medicines were invented. I feel that as long as there is a positive mental attitude towards what is being done, with no major laws of god or man being broken, it is ok to crack a few eggs in the process of bettering us all.

    I think what Google did was purely an accident. All I want is that they say I’m sorry, pay the fines, and don’t sell our passwords to the government or any greedy corporations.

  2. Michael Ramistella, what about all the patent war? is that just an accident to which they should apologize? Im pretty confident that there is no “evil” purpose behind all this data (and even patents) but the post has a really good point: if we just accept it, when will we know when/if the switch fiips?

    It made me think of this: http://en.wikipedia.org/wiki/First_they_came%E2%80%A6