Questions

I need your help!

Our business is about listening, right?
In fact, isn’t all dialogue about listening?

Isn’t one of our key unique business propositions about our ability to help our clients’ listen to their customers?

And, isn’t one of the key benefits of the web the ability to really listen and listen carefully?

So if listening is the key, then do you agree with the following:

It is better to know some of the questions than all of the answers.
James Thurber

It got me thinking. It suggests that helping our clients frame new, insightful, interesting, different and “out-of-sight-of-the-box’ questions is more important than walking in with lots of answers…

Knowing the questions—the real questions, the hard questions, the wild questions—will get us to answers we might never before have considered….Do you agree?

And, that is my question…

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