Not everything in life is “either/or.” In fact, either/or; black and white; right and wrong belongs, if anywhere, in the realm of morality and ethics where I personally believe there are absolutes. Do you agree? Or disagree? For those who followed the Blog last week, it’s clear (at least to me) we are in a business that requires as much thinking, non-linear leaps and unbridled imagination as it does process, technology and best practice.

But, at the risk of repetition, it is not either/or. It is not one or the other. We need both. And, at the risk of more repetition let’s agree it is both and not continue to state the obvious. Let’s also not mistake support of one with disdain for the other.

However, we can differentiate ourselves by linking the two. And, not just linking them—by marrying them in new ways, by creating unexpected connections and by thinking out of site of the box…

Here is a quote I believe helps to frame the challenge:

Sometimes questions are more important than answers.
~Nancy Willard

Think on this: the Human element is all about questions. We always have them (I hope), and the more we question… the more we question. There are no absolutes. There are no rights and wrongs. There is imagination, thinking, synapse, leaping…..

The Tech element is all about answers. Specific answers to specific queries. That is what data is all about. But these answers are meaningless (in my opinion) if we aren’t asking the right questions (read that as insight and see last week.)

Think on this too: if data answered all questions then we would only need one business in the whole world. It would be on the web, no doubt, and all of our needs would be meet by loops of computer software that self-programmed through continuous learning rules. It’s not a pretty picture.

We’d lose our individuality. Our differences would be erased. And we would all look; dress; read; act, etc. alike. It’s a scary thought.

The good news is sometimes I just want to do something different and that screws it all up!

What do you think?

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