The One-Time Ruler of the Web Has Lost More Than Its Mojo — A Lesson for Us All

“The company to beat remains Yahoo.” – Bloomberg, 1996 “Yahoo just gets bigger and fatter and gets more and more revenue.” – James Moloshok, senior vice-president at Warner Bros., Bloomberg, 1998 “Yahoo today is widely considered one of a handful of companies destined to dominate its portion of the Internet space…. Most impressive of all, Yahoo is…

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When Viral Becomes Infectious

Make me a Viral!! No – this is not a spell from a Harry Potter story or the theme from the latest zombie movie. Rather, it is an often-heard demand mantra in marketing circles as brands try to replicate the share power of cute cat videos; weird dancing babies; nutso behavior and crazy politicians. Let’s…

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A Mobile View of Mobile World Congress

Mobile is everything…. Must be so…as that was the theme line for MWC (Mobile World Congress) in Barcelona with over 100,000 attendees (largest crowd ever) viewing some 2,200 exhibitors covering 110,000 net square meters – which is huge – I know, I walked it all… And here I thought it was digital…how old-school…Luddite that I…

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Cuba…the Nike Nation?

We crept quietly to the living room doorway and like little spies peered around the corner. I was 9 and my sister was 6. Saturday night and our parents were out with friends, leaving us with the babysitter who was sitting, oblivious to us, watching our family’s one TV. This was our ritual on a…

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Lessons from Delivering Valentine’s Day

Valentine’s Day! The day of romance named for a Christian martyr dates back to the 5th century, but has origins in the Roman holiday Lupercalia and is recognized as a significant cultural and commercial celebration in many regions around the world. More…to give you an idea about the value of its cultural and commercial power…

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A Week in the Clouds

The air is rarefied, enough to make one light-headed. The altitude is high and from the mountains, the view and vistas are endless. When the sun shines, the sky is a magnificent blue, and when the snow and mist arrive, the gloom is deep and thick. I was privileged to spend the week at the…

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Is Netflix the Amazon of Entertainment?

What do Amazon and Netflix have in common besides highly valued, or overvalued, stock prices, depending on your view? Most people answer that they are both Digital Disrupters kicking the old-fashioned, asleep-at-the-wheel, traditional competitors in the teeth or ass…as the case may be. And there is certainly plenty of Digibabble support for that particular POV….

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What Happens When Life Imitating Art Imitates Bad TV?

Life imitates what???? There was a time in history (some would argue still today…) that rulers of countries, and people of great wealth and power, commissioned portraits, ballads and stories about themselves that had no bearing whatsoever on reality. The practice can be traced way back to antiquity, when even the pharaohs were prone to…

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Downton Abbey Inspires an App?

How do I begin 2016? Big Data? Drones? IOT? Need it now? More mobile? Post-digital? Pre-apocalypse? More on Star Wars and Adele? Nah… Instead I opted for a great story. One that encompasses everything that I love and admire about the age we live in and an age that is past. 2016 begins the sixth…

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At the end of the day…

To all my dear readers… Forgive me for eschewing my usual soapbox on Digibbable, Business Ethics and Management Motivation. But the season always talks to me…. And, I am always conscious of this season and the varied customs and practices of all of you. Yet, when it comes to wishing others Goodwill, even Political Correctness…

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Resolved: Social Networks Should Fight Terrorism…Or Not…

“Goodwill towards all men”…in the nonsexist, nongender-specific and gluten-free way…before the knee-jerkers call me out for not being PC… “Goodwill” seems to be a reasonable wish and an admirable goal for all of humankind…no? That will be my only point – the rest I leave up to you, dear reader. Here is the question, the…

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Scrooge and Ghosts of Christmas Retail

“Do you know the Poulterer’s, in the next street but one, at the corner?” Scrooge inquired. “I should hope I did,” replied the lad. “An intelligent boy!” said Scrooge. “A remarkable boy! Do you know whether they’ve sold the prize Turkey that was hanging up there – Not the little prize Turkey: the big one?”…

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Adele Breaks Records and Rules…

I had planned to write about the results of Black Friday and Darkening Thursday but decided to wait until the full picture was clear after Cyber Monday, when I can tally those outcomes with the data from what now seems to be Good Deal September and Bargain Basement October. There is a lot to ponder…

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When is Digital Marketing Really Digital Marketing…a Lesson in Customer Centricity

Last year PepsiCo’s Lay’s brand launched an interesting promotion in New York City. Over the course of two days, consumers logging into UberRUSH – Uber’s courier service – could enter a special code provided by Lay’s, and in return have delivered, free, a picnic basket of sandwiches, water, fruit and, of course, bags of flavored…

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