You’re sitting in a meeting where the client briefs you and asks questions. You do too. But what questions do you ask?
A scenario we all know: a troubled client with a troubled business – maybe the opportunity of a lifetime. The information comes in torrents, and with the information are questions, important questions that could impact the success and future of the clients’ business, and clearly ours with them. Answers are needed.
Another scenario: internal discussions about the clients’ business or about our own. Questions and the need for answers don’t change…Listening is critical (another subject for another day). Thinking and considered response is obvious. But still, answers are needed, answers to fuel more questions and lead to action.