Monday, July 10th, 2006
The difference between process and procedure seems to have struck a chord. The former can help to liberate, while the latter can imprison. One can unleash, and the other can confine. Process is critical – procedure (in our business) is a killer.
Yet we still get it confused. Sometimes we think that there is only one answer, just one way to look at problem solving. If we follow the path, it will lead us to the one and only inevitable solution.
Wednesday, July 5th, 2006
What’s your take on Process? Procedure? Here’s mine…
Process was once a word absent from creative endeavors. How could you possibly map the journey to an end product dependent upon muse, synapse, spontaneity and sheer inspiration? The very word process was redolent with cheap cheese and industrial-tasting meats….
Monday, June 26th, 2006
Can you really Cannes creative work? By that I mean: are there or can there ever be objective measurements of what makes one product inspired and another pedestrian? Or is it all subjective, as in “beauty is in the eyes of the beholder?”
Can we apply a metric to creativity and validate a dimensional scale? Or, by definition, do we diminish our thinking by creating linear judgments for a product that is produced by muse and synapse?