What gives our decisions power and credibility?
Is it primarily deliberation and analysis? If so, our ability to access reams of data is surely a boon. Yet, to me, it doesn’t look like anyone, anywhere (being a little political here…) is making much better judgments than they did years ago—before we had access to digital data. Maybe…..our conversion rates using all that data are not much higher than they were when we were strictly analog and using the printed data cards Lester often talks about.