Wednesday, July 5th, 2006
What’s your take on Process? Procedure? Here’s mine…
Process was once a word absent from creative endeavors. How could you possibly map the journey to an end product dependent upon muse, synapse, spontaneity and sheer inspiration? The very word process was redolent with cheap cheese and industrial-tasting meats….
Monday, June 26th, 2006
Can you really Cannes creative work? By that I mean: are there or can there ever be objective measurements of what makes one product inspired and another pedestrian? Or is it all subjective, as in “beauty is in the eyes of the beholder?”
Can we apply a metric to creativity and validate a dimensional scale? Or, by definition, do we diminish our thinking by creating linear judgments for a product that is produced by muse and synapse?
Monday, June 19th, 2006
Did you find a way to open the bottle of wine? Or did you drink water (see last week)? Based on your comments, I’d say Wunderpeople don’t give up so easily…
Which leads me to this week’s thought…
Theories are critical to new idea development; practice is critical to business success.
See the difference?