“Best is the enemy of good” – remember? Yet a common theme in the responses I received was a fear of stretching beyond what made the client happy. Bottom-line – why tinker with what works. Some of you might know the famous Pepsi dictum – “if it ain’t broke – break it.” In other words, don’t be complacent about where you are and what you do. Always think beyond; bigger; better.
I found a great thought written by an advertising great that I think embodies the notion and completes last week’s thought
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”
I would only add that there is nothing more fun than playing a little in the mud. So even if you do come up with less than stars and even if you do occasionally get dirty, so what!
The ultimate reward is going for the gold and that lifts all of us and our clients. It changes the way people think about us/you. Ultimately, it raises the bar and creates a unique space for what we do.