Someone once said “A sucker is born every minute.” (There is a big dispute about the quote’s attribution, so I will leave that to you to find out.) There is certainly enough evidence around the world to suggest this is true. And, I would posit that in the age of the Internet and fairly instantaneous communication the minute might even be halved!
Think about what the Net has wrought—all kinds of rip-off schemes everywhere: the famous “YOU HAVE INHERITED A MILLION DOLLARS – just send us a certified check for $10,000 to verify the bank connection” – is an old style con game that now routinely originates from Nigeria; FSU; Malaysia and just about everywhere else in the world.
We are inundated with emails geared to help people relieve themselves of their hard- earned money. And, the originators of these illegal schemes count on the intimacy of the medium—“personalized communication”—to achieve their criminal success.
In a sense, it’s all about advertising. You can create enough of an image and feeling to get me to try just about anything but then what?
Clearly the product has to be good; obviously the service has to be exceptional; and yes most of it is not illegal – but still given the intense competition – it’s easy to make a mistake.
Not to be too cynical but think on this:
“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”
- Stephen Leacock
It’s a little harsh, true, but let’s exploit the thought and say that if that’s true then our business might be described as “The science of giving the consumer enough information and power to get even more money…”
Do you see where I’m going?
All business is about selling and getting “money” from a buyer. The question is how you do it…
The very tools that can arrest human intelligence can also enhance it. Where do you want to play?
Arrest or enhance?
What do you think?
p.s. – check out another view…