Everything has changed – EVERYTHING!
Nothing is the same – NOTHING!
The Old is dead – DEAD!
In a week – in a day – I hear this and often.
Sometimes from young people – like from a recent intern wearing and carrying a virtual mall-full of logoed fashions and clutching her iPhone – who told a group that her generation could not be swayed by any communications of any kind and disdained anything that, even remotely, suggested marketing. To be fair, her fellow presenters rolled their eyes….
To older folk, who in a rush to be cool, hip and in, swear that they do nothing but Tweet…and that unless we get with the program, exclusively, across all of our clients, we will be lost in the rust of the unused. Were I cynical I might call them twits…
Reminds me of when Yahoo! said that all you needed on the Web was to be a part of their universe – there was nothing else.
Or when MySpace was taking over the world; or when Boo.com (look them up) was going to close down offline retail forever or when FedEx would explode in size and profit because anyone who bought on the Web wanted it all yesterday…
So…Logos still sell to all ages. Funny that Twitter seems to appeal to an older demographic…Yahoo! is not the power it was, but cannot be counted out…MySpace is still around, albeit with the loss of more than a third of its traffic…Boo.com went bust, a creation of Wall Street…and FedEx created two-day ground delivery because no one wanted to pay the price for overnight and in the end we just want it in time…
So there you have it.
I was reminded of this last night when I went to see The Social Network – worth seeing by the way – in a “horrors,” old-fashioned megaplex – full of people…even though it has been open for a while – in fact, in the IMAX theatre, where everyone munched popcorn, turned off their phones – smart or otherwise – and enjoyed a most analogue experience of a great digital story, projected by the way in digital technology on a huge screen.
And there you have it.
So what’s the point?
I return to my story of last week– when I wrote about the Nokia Ideas Camp and the crazy mix of developers, programmers, singers, artists, writers, Hollywood, Silicon Valley, New York, Helsinki and everything and everyplace in between.
And then I call your attention to the following…listen;
And there you really have it!
When I got home last night I, by chance, ran across an article by Daniel Lyons of Fake Steve Jobs fame.
It tells the story of Digg, a company that was supposed to have altered the news landscape and whose value was going to be in the mega millions. Today – it’s basically worthless, unprofitable and left behind in the changing landscape of disruption.
So in an age when generalizations are the norm and when every new anything is the latest, greatest, biggest and, of course, category killer, I found Mark Zuckerberg’s quote (not in the movie – but in a conference) to be refreshing and honest and in line with Dumas – “The biggest competitor for us is someone we haven’t heard of.”
And then I went to my Facebook page….
What do you think?
PS – Sorry about the glitch last week – the posting engine is now working again and hopefully that is not a generalization – so feel free to go back if you’d like…