Dichotomy. Think on this…

On one hand, the world gets smaller. But segmentation (on the positive side) and what divides us (on the negative side) seem to get bigger. We talk about the Web as the ultimate personalization engine. We blast Spam, a huge business, with millions of messages flowing out in imitation of the broadest TV coverage ever broadcast.

We use Interactive to denote a specific channel—as if nothing was ever interactive before. Yet, we use that channel much like we have used every other one. We use it as a general broadcast medium defaulted to Brand Building measurements as opposed to sales.

Bottom line: Dichotomy…….

What do you think?

As I thought about this and noodled around looking for inspiration, I found this:

“Just because your voice reaches halfway around the world doesn’t mean you are wiser than when it reached only to the end of the bar.”
-Edward R. Murrow

We are not the first to worry about this. What do you think?

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