Curiosity

Why is it that some go where others do not? Some climb mountains because they are there, but those that go into the complete unknown have a different motivation, no? If I don’t know what’s there; if I can’t see where I am going; if I have no visibility into my direction; if my journey has no clear horizon and my GPS isn’t tracking… then what drives me? Think on it. It’s kind of scary that in a world where so much of what we do and where we go is meticulously planned, put into calendars weeks before it occurs, calculated to within fractions of inches, and timed to within milliseconds, the notion of just taking off seems almost absurd.

And yet, something drove pre-historic humans to leave their caves and venture forth beyond the shelter of what they knew; something drove Columbus to leave the terra firma that his world hugged and sail alone into unknown waters; something drove Copernicus and Galileo to leave the security of facts that everyone knew was true and wander in the lonely wilderness without so much as a compass or guidepost; something drove Marconi and Ford and Edison to think beyond what was and imagine what wasn’t; and something drove DaVinici and Michelangelo to create for the future without knowing what was to come.

Most of these explorers, searchers, creators, originators, and initiators had no idea of what they would really find, where they would really end up or where they were really going. How many of us would have followed them? How many of us are ready to follow now?

In fact, many of them started one way and ended up in another. Their peers didn’t understand them and occasionally they were hounded for merely daring the journey. So where does that leave us?

Let me add another example. Lester Wunderman left the clear and ordered world of advertising and struck out in a new direction – a journey that more than half a century later he is still on. And despite the many new landmarks he has created and the sign posts he has left for us to follow, he is still out there searching.

Steve Harrison put this thought in my head. He has posited that one the core values of our company is curiosity – we need to be curious people in all senses. Much like Lester, we need to be exploring, expanding and opening ourselves up to what we can’t even imagine, and discovering things we didn’t even know we were looking for.

You will a lot more about this from Steve as he begins to evangelize his passion for deep-seated and paradigm-breaking, profoundly moving and meaningfully connective creative product, the kind of creativity he expects from all of us regardless of position or department.

Think on this: what drove Albert Einstein? What made him a genius and a font of new and innovative thinking? Listen…

“I am neither especially clever nor especially gifted. I am only very, very curious.”
Albert Einstein

Now think on it again. Clearly he was clever and clearly he was gifted. Yet curiosity was what he valued most. It was what he saw as the core of his success.

What drives you? Are you ready to take the leap, to explore and to leave the comfort zone? Let me know how you see the quest? Where it should lead?

Would you have recognized that TV would become ubiquitous or would you have been of the belief (as The New York Times was) that TV would never take off? Would you have been convinced 15 years ago that the paperless office was around the corner or would you have seen something different?

Do you agree with Einstein?

Remember that GE thought the Walkman would never take off and that some thought the computer was a business novelty. What would you have thought? Would you have seen the Walkman? The computer? Whatever? We’re in the business of ideas, and big ideas come from people who think big. And people who think big are explorers and take risks. You get the picture… SO?

WHAT DO YOU THINK?

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