Monday, June 13th, 2011

What Is An Idea?

What is an idea?

Seriously – what is an idea?

And when does an idea cross the road and become more – something real, tangible, useful, valuable – you get the picture.

I ask – out of all seriousness – having just read a piece in Tech Dirt that looks at ideas vs. intellectual property (IP):

The impetus for the question and their look at it is a web site called http://ideasmatter.com that has been created by Philips, Microsoft and DSM in an effort to better define the need for protecting IP.

Their manifesto states:

“Ideas Matter is a consortium of cross-sector enterprises, small and medium-sized businesses and trade associations that aims to expand awareness and promote the benefits of intellectual property (IP). We firmly believe that IP—and the ideas that lie underneath them—are important to the economy, important to society, important to companies both large and small. In other words, Ideas Matter.”

Listen to the language carefully: “…IP and the ideas that lie underneath them…”

The manifesto goes on to say:

“Despite its importance, intellectual property (which includes patents, design rights, trademarks, domain names and copyrights) remains a complex and often misunderstood topic.”

Again – listen carefully: IP “remains a complex and often misunderstood topic.”

Notice it doesn’t suggest that ideas are a misunderstood topic…HMMMMM.

Thought we might begin by looking at definitions – and there are no lack of them.

IDEA — noun

1. Any conception existing in the mind as a result of mental understanding, awareness, or activity.

2. A thought, conception, or notion: That is an excellent idea.

3. An impression: He gave me a general idea of how he plans to run the department.

4. An opinion, view, or belief: His ideas on raising children are certainly strange.

5. A plan of action; an intention: the idea of becoming an engineer.

6. A groundless supposition; fantasy.

Bottom line – its all in the mind; all in the realm of imagination; all speculative – and despite its being a noun, not real.

Now let’s look at the definition of Intellectual Property also a noun:

Property from original thought protected by law: original creative work manifested in a tangible form that can be legally protected, e.g. by a patent, trademark, or copyright”

See the big difference?

IP is tangible – it’s real – its 3D – it can be touched and felt; it’s material and physical – you get the point.

And, as such, it can be and should be protected. In fact, it is – IP is not open source – it is not “free fishing” – and I personally am a huge believer in fully applying the law to real IP.   

For example I won’t use bootleg downloads of music; books; movies – whatever – not only because I believe it’s a moral and ethical issue – but because I believe that if we don’t pay for great stuff, great stuff won’t happen – and frankly – I don’t know about you – but the thought of having to watch hours of stupid video vs. one Lord of The Rings – is frankly depressing.

And – to be really clear the notion that the Digital world is built on giving it away for free is no different than it was when Print was invented, or recordings – the debates raged – but lucky for us and global culture and knowledge – the safeguards were put in place.

We all know the famous verse from Ecclesiastes: “There is nothing new under the sun.”  And the notion that there are only really seven basic plots in all literature — a contested number to be sure, but all agree that there is a limit.

So imagine if Steven Spielberg got sued by the original Anglo-Saxon author of Beowulf – for “idea” infringement on the similarities between Jaws and Grendel. I guess lucky for Steven the author isn’t known and lived in the 700s.

So there you have it. Did the Winklevoss have a case against Zuckerberg? Do we think that ideas and IP are separate and distinct? Should everything be free?

Found this great thought – listen

“A revolution is an idea which has found its bayonets.”
Napoleon Bonaparte

And maybe therein lies the answer.

IP is an idea which has found its bayonets…..

How do you feel?

Do you download bootleg?

Do you think there is a difference between an idea and IP?

These are critical issues that I do believe affect the development of the future of great ideas and powerful IP.

Final thought – the Internet was created to share scientific knowledge…….

Share your thoughts – ideas…..

PS – I was going to write about the nexus of privacy; bad taste; public trust and pure sheer piggishnessthe story of Anthony Weiner will have to wait….

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3 Responses to “What Is An Idea?”

  1. Maybe the answer starts with a question: Is all ideas equal? Sharing basic ideas on facebook about your cheese burger is equal to sharing breakthrough idea on the world or on a new product? Or idea about love? Or song or software. The Internet allows for the first time for all ideas to be published. is all ideas equal in the name of morality? Since I am not post modernist I would say that no, they are not.
    Maybe this is where money gets in the picture: we pay for good ideas…Or starting to pay for ones. Itunes made people pay for songs which were good ideas for some.
    Digital company’s are been paid for good ideas by clients
    And sometime, we have to sponsor ideas that others do not pay for – because they are to important to just let them flow on the web.

  2. Really dont agree that the digital world is no different than when Print was invented. The main difference is that digital is instantaneous and free, when print was invented it was for a much narrower audience (remember most couldnt read) and was only available to those who could afford education. even today print is not available for free in many parts of the world or is under strict control. Digital media in all its manifestations are available to almost anybody (see Simon Sylvesters excellent Mobile Mania ) The people that have grown up with digital see it as a free service and have got used to not paying similar to how clients under the commission system got used to “free” account planning ,media planning etc and see it as free fishing! There`s no going back, we need to come up with a new idea on how to get paid properly for the big idea.

  3. Digital is not always free — and in the future possibly even less so. Soemone pays — somehow. It is my view that the printing press was actually the revolution and that all that follows is an evolution — the revolution being the possibility to share information — not hoard it as had been the case in most of the world.
    And as you say — someone needs to figure out how to get paid — which is in fcat my key point.