So what do you think? I facilitated a session at a leading Consulting Firm and one of the partners said, “Without my computer I couldn’t do my job – I’d be lost.”

Interestingly, a number of the other partners challenged her. “What did we do before computers? You’re kidding right? What if you were marooned on a desert island…?” they asked. I’m sure you get the point. I was a little surprised as this company prides itself on its deep intellectual orientation, yet here she was seriously and clearly unable to function without the technology crutch. It wasn’t about efficiency and a way to get to the problem; it had become the solution.

It seems to me our industry suffers from the same malady. Some people think technology is the solution—the end, versus a means to an end.

Some think because we can, we should. This is a step beyond permission marketing. It’s about customer centric thinking: listen to me; understand me; and care about me, then by all means, use technology to make it more interesting and the experience more fulfilling. But never ever assume that without technology you can’t connect or technology forms the basis of my relationship.

As one of my favorite quote sources said:

“Reminds me of my safari in Africa. Somebody forgot the corkscrew and for several days we had to live on nothing but food and water.”
WC Fields

I trust all Wunderpeople would figure out how to open that bottle of wine, at least if it was good wine…

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