How do you add value? How do you make a difference? How do you stand out? How are you best remembered? Think about the best dinner conversations you have ever had or participated in; recall the most interesting discussion joined in with friends – what comes to mind?
Do you remember what stuck with you as an exciting thought; a fascinating subject; a remarkable concept?
Do you remember what grabbed your attention?
On the flip side can you remember the same basic set of circumstances but with the following twist – the conversation was so boring you couldn’t wait to run….
Here is a bet – the stuff that grabbed you was formed by opinion. Interesting, well thought out, connected to something important to you opinion.
Opinions can be powerful – opinions can be dangerous – opinions can be stupid – but when they are meaningful they are hard to forget and sticky like glue.
So here is a thought:
Any clod can have the facts, but having opinions is an art.
– Charles McCabe
Facts are important and form the foundation of every great opinion I have ever heard – but facts alone are a commodity; boring –
Look at the CIA and its counterparts around the world – all get the facts (or most do…) the question is who has the best analysts – who can form the strongest opinion from them.
Anyone can read back the facts – for example – how many offices, in how many countries, with how many people, doing how many things – the question is what can you do with that information?
The anti-commodity antidote is taking the facts and making them sing…