Change of Pace

Change of pace. An insight, maybe – cynical, perhaps – true? You tell me. Don’t we all love being treated in a special way? Seems to me that all of the analyst literature focuses on what might be called “the new service economy” – that is, the importance of service in the sales equation.

Funny that – one might say we have rediscovered the need for special treatment; others, though, seem to think they have uncovered a completely new paradigm…

In either case, think on this – we agonize over “one-to-one” communications; we model and create algorithms that analyze and react; we jump on every technology that promises greater intimacy and intrusiveness as the Holy Grail…yet what have we done to focus on the consumer/user/buyer/customer? What do we really know about them and their motivations?

Think on this:

“People will buy anything that is one to a customer.”
Sinclair Lewis

He was being cynical, but think of the truth – one of a million? Or one in a million? Which would you rather be?

Which will deliver more for our clients’ business? And I know of a number of RFIs out there that could benefit from this kind of thinking…

What do you think?

By the way, Lewis also said this: “Advertising is a valuable economic factor, because it is the cheapest way of selling goods, particularly if the goods are worthless.”

Check out this link. What do you think about it’s connotations? http://www.nytimes.com/2007/06/24/business/yourmoney/24digi.html

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