Change of Pace

Change of pace. An insight, maybe – cynical, perhaps – true? You tell me. Don’t we all love being treated in a special way? Seems to me that all of the analyst literature focuses on what might be called “the new service economy” – that is, the importance of service in the sales equation.

Funny that – one might say we have rediscovered the need for special treatment; others, though, seem to think they have uncovered a completely new paradigm…

In either case, think on this – we agonize over “one-to-one” communications; we model and create algorithms that analyze and react; we jump on every technology that promises greater intimacy and intrusiveness as the Holy Grail…yet what have we done to focus on the consumer/user/buyer/customer? What do we really know about them and their motivations?

Think on this:

“People will buy anything that is one to a customer.”
Sinclair Lewis

He was being cynical, but think of the truth – one of a million? Or one in a million? Which would you rather be?

Which will deliver more for our clients’ business? And I know of a number of RFIs out there that could benefit from this kind of thinking…

What do you think?

By the way, Lewis also said this: “Advertising is a valuable economic factor, because it is the cheapest way of selling goods, particularly if the goods are worthless.”

Check out this link. What do you think about it’s connotations?

Related posts:

Comments are closed.