Can you really Cannes creative work? By that I mean: are there or can there ever be objective measurements of what makes one product inspired and another pedestrian? Or is it all subjective, as in “beauty is in the eyes of the beholder?”
Can we apply a metric to creativity and validate a dimensional scale? Or, by definition, do we diminish our thinking by creating linear judgments for a product that is produced by muse and synapse?
A few questions for you…
Did you ever think out of the box? How many times have you heard or used the cliché (I’m guilty for countless mentions….)? How many times do you think you have been successful in accomplishing “out of the box thinking?” What has kept you from success? What were the barriers?
Here’s the question. What do you need to know about your client’s business? How much do you need to know? And on the flip side, how much do they need to know about yours?
