This week I had occasion to chat with a journalist who represents one of the leading magazines of the digital age. After an interesting and wide ranging discussion about our business and how digital are we? I asked her about her publication. “So tell me,” I queried, “why do you still print magazines?” By the way – this publication delivers subscriptions by mail and has big newsstand sales. “Our dirty little secret” was her answer.
Archive for the ‘Trends’ Category
Google buys DoubleClick and the fear amongst the ad community is that it has now gone beyond fear of war and declaration of same – it has now actually entered the fray.
Then, WPP acquires 24/7. The shoe is now on the other foot. Microsoft and Google wonder what we are up to.