This week I had occasion to chat with a journalist who represents one of the leading magazines of the digital age. After an interesting and wide ranging discussion about our business and how digital are we? I asked her about her publication. “So tell me,” I queried, “why do you still print magazines?” By the way – this publication delivers subscriptions by mail and has big newsstand sales. “Our dirty little secret” was her answer.
Archive for the ‘Trends’ Category
Monday, May 21st, 2007
Microsoft and Google
Google buys DoubleClick and the fear amongst the ad community is that it has now gone beyond fear of war and declaration of same – it has now actually entered the fray.
Then, WPP acquires 24/7. The shoe is now on the other foot. Microsoft and Google wonder what we are up to.
- I'll cut the bread......seriously -- excellent point on customers -- are we loyal to our clients??? Read more >
- Thanks for this point of view and for asking questions that some of us indeed struggle to come to terms with over the weekend.
To me it is clear that 'business as usual' does temporarily not apply. At the same time frenzy means opportunity. Taking a risk means accepting consequences. In this case each of the players played their cards in ...Read more >
Monday, March 19th, 2007
Balanced Diet
So what is the wisdom for this week?
Internet trumps all?
Mobile is the new super platform?
Print is dead?
TV is passé?
Mail…? Forget about it!!
Newspapers? Don’t make me laugh….
And on and on it goes.
- The funny thing about research and statistics is that they can easily be manipulated to say whatever you need them to. In the right demographic, any book is a best-seller, any disease is the number one killer, any brand is the favorite, and any form of media is preferred. I was in debate in high school - talk about opening ...
- Funny I almost used the lies and damn lies quote as a follow up to this one -- and as Mark says its all about listening
- Ah yes, balance.... Balance requires awareness and awareness requires listening. All of the channels you list are immensely powerful when used relevantly, and how can we adudicate on relevance? Listening to our customers, they will tell us clearly.
