Archive for the ‘Trends’ Category

Monday, October 24th, 2011

The Pen is Mightier than the Sword

The pen is mightier than the sword – but does the iPad conquer all?

Truth is I might have said yes. But wait…

In fact I have been talking a lot about the latest toddler move – the horizontal hand swipe. I’m sure many of you have seen it – my 2-year-old grandson is a black belt at it. They know how to turn on an iPad, activate apps and use them. They can find movies and little videos their parents (and grandparents, as the case may be) have saved for them and in general entertain themselves for hours at a time.

Good, no?

The fully digital generation – born swiping from the womb.

What an opportunity!!!! Think of the learning potential!!! Think of the educational opportunities!!! Think what they might accomplish….

Truth is I really believed it. Always did – from the earliest days of popular computing.

But once again, it is the Technical elite; the digital lords – those who created the world we live in – who remind us not to lose touch with our own humanity and to boil it down to education – not to forget the power of the pen.

There has been a spate of reporting the past few months on the value of the fully computerized schoolroomDo students learn more? The same? Less? than their counterparts in – shudder the thought – traditional schools (keep media and companies in mind too).

Guess which it is?

Depending on the source it’s either inconclusive or less – but not more – HMMM….

Now here is the killer and why we had better pay attention.

The Silicon Valley Digerati are sending their children to a school that has no computers – not one in the school and they don’t want their students using them at home either. In fact the school’s philosophy is that computers inhibit “creative thinking, movement, human interaction and attention spans.”

Called The Waldorf School – whose philosophy of teaching is about a century old – the branch in the Valley is just one of around 160 in the U.S. and any number of emulators.

“I fundamentally reject the notion you need technology aides in grammar school,” said Alan Eagle, a senior executive at Google whose children attend the school. Alan has written speeches for Eric Schmidt.

The school teaches the fundamentals and it teaches them creatively using tactile methods and creating fun, irresistible, engaging programs around everything from fractions – taught by cutting and eating fruit – to language – taught by coordinating body and mind.

But it wasn’t just the school that caught my attention – it was the comments by the Digital parents – representing the best companies in Silicon Valley.

Check this one out – “Engagement is about human contact, the contact with the teacher, the contact with their peers,” this quote from a Microsoft/Intel veteran, Pierre Laurent, who works at a high-tech start-up.

Here is a killer – when asked if his children might be behind if they don’t learn digital skills from the cradle. Eagle commented, “It’s supereasy. It’s like learning to use toothpaste. At Google and all those places we make technology as brain-dead easy to use as possible. There’s no reason why kids can’t figure it out when they get older.”

Interestingly enough the kids from Waldorf complain that when they socialize with other kids or are around adults who are wrapped up in their devices, they get frustrated as the device mob is so self-absorbed and oblivious.

Bottom line – this not a screed against digital – au contraire – I’m paying homage to the people I consider to be in the digital leadership of the world – and I’m suggesting we take a lesson – borrow a page – open our eyes.

It has long been my contention that humanity will always triumph – see the terminator….

I have written before about our need for people insight; for off-line observations and up-close and intimate connectivity.

The movie here is that the rest of us become device dependent – while the children of those who made us dependent learn to function in the real world; learn to focus on creative problem solving; learn to appreciate and understand the world and what makes it work – then one day – someone pulls the plug…guess who rules? Maybe I should sell the script.

Seriously, I really do believe this is the most important article I have read in a while and its implications are mind blowing.

Wake-up call!!!!

Listen to the following – from the very beginning of the age we are in:

“All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value.” Carl Sagan

Not all bits have equal value. Clearly not all education does either. Nor anything, for that matter, that could benefit from human face-to-face interaction.

Let me end with a quote from a 10-year-old whose father works at Google:

“If you learn to write on paper, you can still write if water spills on the computer or the power goes out.”

I don’t know about you – but I’m not throwing out my dog-eared copy of Cyrano just yet.

What do you think?

 

 

 

 

 

 

 

 

 

 

Monday, October 17th, 2011

Gamification

Gamification.

It’s all about gamification – the future of all digital communications and of anything social resides in understanding that all outcomes can best be fulfilled by creating gaming engagements that lead to them. One day you might vote or fill out your tax forms through some sort of gaming platform – imagine determining the government of your country through a version of Angry Birds (might get better results) or ending an argument with a friend via a special version of Halo (good for the passive-aggressive types). In short, get with the gaming platform or be left out of the game….

 

Video.

It’s all about video – the future of all digital communications and of anything social resides in understanding that everything can be expressed in video – in fact, will be expressed in video. Video replaces the need for text that people don’t read; it’s engaging and interactive; it creates immediate emotion.  Live video via new platforms will replace Twitter and be more impactful. Video will help you make better decisions about your life. Video will help you shop. In short, get with the video platform or be left in the static dead world.

 

Rich Content.

It’s all about content – rich content – the future of all digital communications and of anything social resides in understanding that content is the building block of the digital world. From cereal to cars to computers, the connective tissue between products and people is rich content. Content drives understanding; content demands to be shared; content is engaging. We live our lives through rich content. In short, get with the content platform or be left in the world of the boring.

 

Data

It’s all about data. Digital is data…full stop. The future of all digital communications and of anything social resides in understanding data. One-to-one communications is what digital channels were created for. Without data there can be no sharing, no real engagement, no one- to-one. The full promise of the digital age will be realized through data. Your needs will be met before you even know you have a need; nothing extraneous will ever distract you again; you will never again see anything other than what it is known that you like. In short, get with the data platform or be irrelevant.

I recently heard all of the above expressed as serious points of view by panelists in a conference I attended on advertising.

I really should add one other view shared mostly by the game/video/content champions: Anything that smells like Direct Marketing (whatever that is) is wrong, bad, old, not relevant.

What I found interesting was that the views expressed above were from people whose companies specialized in those areas – in other words, their livelihoods depended on selling those services.

What I found more interesting was that no one addressed any insight into people’s needs other than to present cases proving why we all want only video, content, games or data, and with the exception of the data guy, to agree that Direct Marketing (whatever…) was not wanted by anyone.

There was no representative from any of the serious digital channels on the panels I saw and, even more interesting, no one really mentioned them – other than in a case context where the channel was mentioned merely as a vehicle for the platform being discussed – a platform on a platform if you will.

To be fair – I agree that in and of themselves the various channels are just that – channels – and it’s what we put in them that make them powerful.  By themselves they are merely advanced pipes.  However, they clearly play a role in our usage, our needs fulfillment and in our understanding of what might come next – and while my crystal ball is cloudy – what might come next is worth a thought or two….

Obviously all had a right to sell their wares – I really don’t mean to be so critical – but I do think there is a critical point to be made here and one that I have soapboxed on before – and no doubt will again.

We have lost the human touch.

By that I mean – we have become obsessed with our own narrow little paths to monetization – driven by analysts and investors to believe that every new idea heralds the new messianic age of communications.

So we watch Angry Birds take off (I admit I was addicted) and like a flock of hungry birds we take off after it and everything becomes games and gamification.  Same for video and content – by the way, will someone explain to me why content is a stand-alone – doesn’t video and gaming and tweets and whatever all revolve around content??? Whatever….

So commercially or personally, do I send my wife a gamified message on her birthday? Or a video? Or do I create some rich content site – or maybe I’ll take her to dinner….

My point being – I could do all of it – and at some time probably have done all – but without the dinner (analog) I have missed it all.

Bottom line – get back to understanding people. I can’t imagine trying to dissect an understanding of the growing global protest movement by analyzing games – listen to what people are saying and doing. Watch them behave and act on their desires. Get real.

One of the great visionaries put it best…listen:

“A point of view can be a dangerous luxury when substituted for insight and understanding.”
Marshall McLuhan

Have a POV – and all of the above are valid and powerful – but they are no replacement for perception and empathy.

If we are to really make our digital world powerful and not a silo of POVs we need to really start paying attention.

Let me just share with you one POV that I found to be relevant by someone who was considered to be an expert in his time:

“While theoretically and technically television may be feasible, commercially and financially it is an impossibility.
Lee De Forest

And by the way, Bill Gates had some doozies too…as did many – share any you know – please.

But as we rush toward the next latest and greatest, we might do well to remember — in this week when we have all been moved by Steve Jobs’s death and inspired by his life, what he said:

“… One of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Steve Jobs

What’s your view?

Monday, January 10th, 2011

How thin is thin?

How thin is thin?
How small is small?
How big is big?
How red is red or blue is blue?
How D is 3?

Guess where I am?