Five Tips to Prevent Censorship

Eight people were murdered by a terrorist in New York City, who in a choreographed attack copied from online forums, used a truck to mow down pedestrians at a time and place chosen to maximize destruction. At the same time, in Washington, DC, the so-called Tech Giants were testifying before a committee of the United…

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Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

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While Everyone Talks Purpose, Amazon Delivers with Convenience

“Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change.” So said the Harvard Business Review in an article titled, “The Business Case for Purpose.” The Financial Times shares this perspective, arguing that companies with a purpose beyond profit tend to make more…

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Are You Marketing or Are You Digitaling?

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times I have heard the empty mantra of Digital First at conferences, as headlines in the trade press or as descriptors of the latest new, amazing, never-before-seen “agency model.” Cutting…

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Solve This: What All Tech Giants Rely on for Success Except Apple

I know everything about you. My AI will use all that I know…everything and more…to enhance your experience with me…to create more meaningful interactions…more immersions…in short…to get you to buy more. What’s wrong with this picture? On the most elemental of levels…you don’t know everything…not even close, and simply from a PR point of view…

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Where Does Accountability End and Censorship Begin?

“The Fake News Media works hard at disparaging & demeaning my use of social media because they don’t want America to hear the real story!” Interestingly, without the Fake News Media there would be no story to tell here. No serious spreading and amplification…no discussion and certainly no ability to leverage coverage. So Fake News…

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Disappearing Photos Tell No Tales

Monday May 29 is Memorial Day in the United States. While it has become, to many, an entitled day off to shop sales and organize a BBQ, the day (last Monday in May) was originally conceived and remains a day of remembrance for those who have given their lives in service to the USA. Many…

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Fyre Festival Blows the Celebrity-Endorser Whistle

I was going to write about digital social media and the misplaced blame it receives for so many of our societal ills…which are getting worse…the ills, that is. However, an event of the past week directly links to my prior post and, in my estimation, underlines, highlights and confirms my deeply held belief that our…

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What Makes The Snap IPO Even More Interesting?

Imagine if the torrent of tweets we have become inured to disappeared after 10 seconds. One can only wonder what the political climate of the United States might be like today… Or, say you were a mega-diva like Madonna and you chose to launch your latest collection of songs with a video that was ephemeral……

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Polls Predictably Wrong… Again

So what was it that made it so hard to predict the recent US election that caught the data scientists; the media; the pollsters; the pundits and the bettors by surprise much like Brexit did in the UK a few short months ago? Could it be as New York Times (who got it dreadfully wrong…

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Resolved: Social Networks Should Fight Terrorism…Or Not…

“Goodwill towards all men”…in the nonsexist, nongender-specific and gluten-free way…before the knee-jerkers call me out for not being PC… “Goodwill” seems to be a reasonable wish and an admirable goal for all of humankind…no? That will be my only point – the rest I leave up to you, dear reader. Here is the question, the…

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Why the Apple Watch Works

I don’t know about you, but I love watches and I own a few…my wife would say more than a few…. Some are simple, like the one I wear during the summer at the beach: waterproof, colorful rubber wristband, colorful face and dials, thick and sturdy – perfect for the task of taking my grandkids…

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My Kind of Pi…With Ice Cream on Top!

It was just 9:26:53 p.m. on March 14, 2015, and I have officially celebrated the second transcendent moment of Pi Day…the first being that same time a.m. this morning…. Some are calling it the Pi Second…although there is a controversy around the p.m. celebration, as the numbers don’t work if you follow a 24-hour clock…….

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