If the President Can be a Brand, Why Not the Pope?

He’s been called many things ranging from positive—”The Reformer Pope”—to the not so positive—”The Dictator Pope.” But no matter your take on this pontiff, one thing remains certain: Pope Francis is unafraid of bucking tradition and has, in the process, created a personal brand that transcends one of the most historical and traditional roles in…

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Is a New America Ready for the New Miss America?

One performed the first successful face transplant in the U.S. and is the youngest alumna of both the University of Wisconsin-Green Bay and University of Wisconsin Madison School of Medicine. Another is a Harvard Law graduate running for Attorney General of the State of Illinois. And another graduated from Stanford and hosted a hit cable-news show, before…

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What Happens When the Private Sector Takes on Healthcare?

Irrespective of political alignment, most would agree that there is a leadership crisis in the world. As an antidote to this perceived lack of government guidance, citizens are looking more and more to private companies for support. BAV ®, Y&R’s proprietary brand measurement data tool, recently quantified this trend, finding that 82% of people around…

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Creativity Roars Back at Cannes

The Cannes Lions Festival of Creativity 2018 has come to a close. The streets are empty but for locals and tourists, who can now get a seat in any restaurant, and the window-shaking beach music is absent, returning quiet tranquility to the nights. Yet even as the final stragglers pack to leave, there remains unfinished…

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Five Tips to Prevent Censorship

Eight people were murdered by a terrorist in New York City, who in a choreographed attack copied from online forums, used a truck to mow down pedestrians at a time and place chosen to maximize destruction. At the same time, in Washington, DC, the so-called Tech Giants were testifying before a committee of the United…

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What Uber, Amazon, and Facebook Don’t Want You to Know

Question: What is a tech company? No doubt, if I asked you to name three tech companies, most of us, or even all of us, would include Amazon, Facebook and Google…not to mention Uber and Airbnb somewhere in the mix. Certainly, the financial analysts and industry pundits would—and do—include all of the above. As do…

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The Most Powerful Tool in Crisis: Humanity

It was the photo of a colony of Fire Ants balled together into a protective unit, floating amidst the debris and devastation of flooded Houston, that caused me to wonder about the notion of “nature vs. nature” and “technology vs. nature.” You see, these Fire Ants began evolving in Brazil, where wet conditions forced them…

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Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

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The Revolution Begins

So who’s in charge, as in who’s really in charge? For way too long we have been caving into Google and Facebook, lamenting the loss of control that advertisers and advertising has. The Digibabble narrative went like this: Digital media has killed all else because of their vast and magical powers controlling pricing, access, supposed…

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Robots Are a Given… What About You?

Maybe it’s the Trump effect and the focus on job creation or it’s the resurrection of jobs (once lost to technology) and the obvious cynicism that predicates a return in mass numbers to an old state. Perhaps it’s the financial analysts touting AI (artificial intelligence) as the new frontier in order to create the next…

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The Threat of WMDs is Very Real

WMDs. Remember that term? Weapons of mass destruction…a catalyzing fear of the Bush US Presidency and the driving force behind the Iraq War. The fear of WMDs was so deep and primal that an almost unprecedented bi-partisan group of US politicians supported the war to find them. “Simply stated, there is no doubt that Saddam…

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What Makes The Snap IPO Even More Interesting?

Imagine if the torrent of tweets we have become inured to disappeared after 10 seconds. One can only wonder what the political climate of the United States might be like today… Or, say you were a mega-diva like Madonna and you chose to launch your latest collection of songs with a video that was ephemeral……

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Attention Spans Dwindling, Processing Power Increasing. Are We Becoming More Like Our Primal Ancestors?

“[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted with ever-growing, ever-changing sources of information…

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Polls Predictably Wrong… Again

So what was it that made it so hard to predict the recent US election that caught the data scientists; the media; the pollsters; the pundits and the bettors by surprise much like Brexit did in the UK a few short months ago? Could it be as New York Times (who got it dreadfully wrong…

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Before And Then More Importantly After You Vote…Remember Max

It doesn’t matter where in the world you live. It doesn’t matter what your politics are. The negative, nasty and vindictive tone of the US presidential election—from all sides—has affected us throughout the globe. Saturday Night Live, the famous US comedy show, has been skewering both presidential candidates for the past few months…so well, in…

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Downton Abbey Inspires an App?

How do I begin 2016? Big Data? Drones? IOT? Need it now? More mobile? Post-digital? Pre-apocalypse? More on Star Wars and Adele? Nah… Instead I opted for a great story. One that encompasses everything that I love and admire about the age we live in and an age that is past. 2016 begins the sixth…

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