Archive for the ‘Marketing’ Category

Monday, July 7th, 2008

Signs and Portents

In the ancient world, many signs and symbols carried with them deep meanings and were often the key to unlocking the future. Changes in weather, the direction that birds flew, the reading of tea leaves, all were interpreted and gave direction towards what tomorrow holds in store.

Having said that – being modern times and all – signs and portents can be read in a much more benign and maybe even accurate manner (at least sometimes). Newspapers, blogs, reports, sources – you get the picture. And, if you really pay attention and look for them sing and portents can be very potent.

Monday, June 30th, 2008

Did you ever laugh at a new idea?

Did you ever laugh at a new idea? Come on…tell the truth! You laughed, thought it was crazy or stupid or whatever, and today, you wish you had thought of it yourself.

  • As always -- the truth is always somewhere in the middle -- lots of ideas that sounded funny were in fact dumb -- its part of the game to figure it out
  • Coyote (and Roadrunner) and ACME. Breaks me up, big time! Real break-through ideas have a similar effect. Bit more sublime. Steps in between can be a bit tedious, quite a bit. But who cares. Tedious is penance for not working it out sooner and simpler. Tom.
  • On the other hand, quite often you see really, really dumb ideas getting flooded with investment money, and you wonder to yourself if ideas must be truly stupid to convince VCs and investors to invest. (Or do you simply need to make bold, audacious and completely improbable/impossible claims, that make investors are too nervous to ignore you). ...and then 2 or ...
Monday, June 23rd, 2008

Where do ideas come from?

Where do ideas come from? Who owns them? Are anyone’s ideas really unique? Can we catalyze for great ideas? Can we really create good new ones?

At first glance, what do you think?

  • everything should start with an idea. If yiu cant articulate it in a sentence you dont have an idea. If you need to add bells and whistles you have an execution -- not an idea.
  • For me ideas come from our knowledge base and human experiences. In my creative journeys I start with an idea! A website without an organizing idea is merely another fun toy. A TV ad without and idea is merely annoying. It is about being where they want us, when they want us and how they want us. ...
  • Lots to comment -- in terms of childresn creativity -- Picasso said it best --"Every child is an artist. The problem is how to remain an artist once he grows up." Pablo Picasso And its clear that even in sports kids have an edge -- natural golf swing; instinctive throw etc -- when they get older and self aware they often lose ...