Archive for the ‘Marketing’ Category

Monday, March 17th, 2008

Curiousity and the Cat

CQ + PQ > IQ

Curious? Keep reading…

Monday, March 10th, 2008

Marcom

Marcom. Marketing Communications. Schools of Communication. Communication Technology. Courses in Communications. Often culminating in “What we’ve got here is a failure to communicate.” (Guess the source.)

So what is communication or communications all about? And why does it so often fail?

  • The important question to ask is why do we have conversations in the first place - why do we need them? To build strong reliable relationships - to belong. Relationships don't suddenly blossom, they blossom one conversation at a time over time. Relationships don't suddenly fail, they fail one conversation at a time over time. So the answer ...
  • When a lot of people mention Information Theory (Claude Shannon's contribution to C20), they think of comms channel capacity and number of bits per second. What Shannon was developing at a deeper level was Information = what changes beliefs and expectations (in the receivers, ie, other people). Specific beliefs and expectations, not how many words it was, but what influence ...
  • Strother Martin in Cool Hand Luke.
Monday, March 3rd, 2008

More on Insight

More on Insight. Our senses are not uni-dimensional.

Posit this: the 4th dimension is the world of our senses. The place where sight, smell, taste, hearing and touch combine in neural ways. That is what separates experience from computer simulation – no matter how good.

Think on it.

  • Quickish comment about modelling and analytics: Modelling, data analysis and such don't exist in isolation from humans, perceptions, insights and goals. Models (etc) are there to reflect relationships that can be found by measurement in CRM or survey data. The motivation to even look for those relationships come from people making decisions about running a business. It's for their benefit. Lots ...