Archive for the ‘Marketing’ Category

Monday, May 16th, 2011

The Little Transistor Radio




The little
Transistor Radio crackled to life.

It was shaped like a brick, encased in a hard leather shell and was precious to me.

I was about 7 years old – and this was my prized possession – given to me by a family friend.


Imagine you had the very first iPad and no one else you knew had one – that was the feeling.

 

We were outside on the roof of the building in Manhattan where I attended grade school. The roof was caged in – it was our playground.

 

I carefully turned the tuning dial – no doubt making a show of it – until we heard the voice of Mission Control in Houston. The static was annoying but added drama – I kept turning the radio in my hand and adjusting the antenna – no doubt making a show of it – to get the best sound.

 

My friends crowded around. We listened intently – at least I did.

 

T minus two minutes and forty seconds – a hold was called. I was almost dancing with anxiety but then the countdown resumed.

 

T minus 10, 9, 8, 7, 6 …ignition – liftoff!!!!!

 

Those words and that sequence never failed to fuel my imagination – and the first time I heard it indelibly inked it to my soul and they became a part of my personal DNA.

 

It was May 5, 1961, and soon Alan B. Shepard, Jr. would be the first American in space – he was strapped into the Freedom 7 capsule and his 15-minute sub-orbital journey ignited my passion for reaching for the stars…

 

I am reminded about this long-ago event and what the hell is a transistor radio? As we have just passed its 50th anniversary and are beginning the last sad flights of the Space Shuttles – already postponed and so lackluster that they don’t even warm interest – let alone ignite passion.

 

Some would say good. We have so many problems here on earth – why waste all that money? Poverty, homelessness, people out of work, war, hatred, terrorism, lack of health care, poor education systems – what am I forgetting?

 

How can we possibly spend billions of dollars on useless space trips when we have trillions of dollars of needs here on Earth?
 
Truth is – my knee-jerk, reflex answer would be yes! That is correct – how dare they spend that money? How dare they even think about it?

But then I find myself tuning that Transistor Radio and that passion returns and I think again.

 

Seems to me that one of our biggest global issues today is a lack of common purpose linked to a big, imaginative, bold, impossible-to-achieve goal, like seeing a man on the moon was back in 1961.

 

Yet there were believers – H.G. Wells wrote about it in his famous book “The First Men in The Moon.”

More importantly, the true believers understood that the nature of this quest went far beyond the mere mechanics of space flight – it was about our future as humankind.

 

President John F. Kennedy who had the vision once said: “Together let us explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce.”

 

He understood the linkage that uniting imagination, passion, practical application and sheer desire and will power brought to the world. It wasn’t about the rocket – it was about us.

 

Listen:

 

“For my part I know nothing with any certainty, but the sight of the stars makes me dream.”
Vincent van Gogh

 

Think on that – we have lost our ability to look at the stars. What we call technology in popular lingo is often nothing more than applications usually focused on creating new venues for advertising…not that I mind the monetization – mind you…but let’s not confuse good ideas with great ideas, solid thinking with inspiration, or doing your job with passion.

 

We worry and rightly so about our daily needs and tasks and forget that sometimes the future is more important to longevity than the present.

 

Having said that I have met many who are looking at the stars and who do dream – yet we tend to isolate them as dreamers — give them awards and accolades and return as quickly as possible to the newest iteration of Give Me One Of Those.

 

Seems to me a little star focus (and I don’t mean the latest antics of the entitled self-absorbed) would be a boon for the world and for each of us individually. A goal, a project, a dream to change the world – an idea that…laugh if they will – would and could make a difference.

 

And what’s the worst that could happen? Listen:


“Shoot for the moon and if you miss you will still be among the stars.”
Les Brown

 

And there you have it – you can’t lose…

 

One last thought from Mark Twain that I think might be prescriptive:

 

“We had the sky up there, all speckled with stars, and we used to lay on our backs and look up at them, and discuss about whether they was made or only just happened.”

So look up every once in a while and dream…and wonder and discuss – and who knows…

 

What do you think?

 

 

 

Monday, May 2nd, 2011

I confess

I CONFESS!!!!!!

I ADMIT IT!!!!!

I HAVE TO COME CLEAN…

I was one of the 3 billion people worldwide who watched and, yes, enjoyed!!!!!
ME!
Cynical, rational me…

I am referring of course to the Royal Wedding of Prince William, already balding heir to the throne of England, and commoner (what unites us all) Kate Middleton, whose parents are Internet entrepreneurs.

See? In the telling I am getting a slightly cynical edge – and it will get worse. But trust me in the watching? I was mesmerized and as engaged with the story as if I knew them and was an invitee.

I marveled at the precision timing (think of that next time you are late for a meeting); I strained to see the famous faces in the church crowd; I commented on the hats and the lack of them; I loved the pomp and drama but also the ease of informality that the brothers possessed in their traditional military garb; I speculated on the Queen’s relationship with her family as Camilla bowed; and I teared up (YES, DAMN IT!!) when Kate and her father started walking down the aisle.

But, as I said, I wasn’t alone – 3 billion people – across the world – tuned in – TV retailers take note…

And Internet usage records were shattered as people watched, shared and commented – adding a whole new dimension to the event and maybe helping to define (if we think it out) a whole new strategic approach to marketing, as access to live TV and office computers and mobile devices and holiday schedules and such combined to take advantage of every channel available defined by location, timing and ease.

Let me not forget the millions of people in the streets – in London – and I’d be churlish (good English word that) not to mention the women I saw in NY wearing headgear reminiscent of what I had just seen in Westminster.

And there you have it.

Yet here is the thing – why?

Looking at other most watched, most shared, most engaging events the world has ever seen – I was struck by what connected them.

Lady Di’s funeral – 2.5 billion viewers; Michael Jackson’s funeral, one of Yahoo’s previous records; World Cup Soccer; Super Bowl

What do you think they all have in common? And doesn’t it strike you that war and terrorism and disaster are not up there? Not to mention our unholy fascination with stupid celebrity doings…despite their daily deluge?

A friend had commented the day before that, despite her own inherent cynicism, she was drawn to the story as she worked out in the gym because it was so nice – a change from the usual downer news, doom and gloom – because it was at once real and surreal – aspirational but yet somehow attainable too.

And that led me to a thought I would have dismissed as soppy a week ago but today find rather poignant and insightful…Listen:

“Passion makes the world go round. Love just makes it a safer place.”  Ice T

Think on that. We need passion – for our lives, for our work, for our world – but passion can be misdirected – all it takes is love…

So, as I return to my innate and native cynicism – I will be holding on to just a bit of this story…

What’s your take?

PS – Full confession – our younger daughter is getting married in the summer – what father could be immune…

  • Financial & Investment Management Advisors... Appreciation pro this article. Present are categorically tips participating in at this juncture to I choice benefit....
  • A confession without penitence. Why? The chronology of history can be comforting, e.g. a visit to the National Portrait Gallery, London, is restorative, even if you are not a royal. Horray for commoners.
  • Just read a compelling stat in New York Magazine -- In preparation for Mother's Day last week, which coincided with the big news about bin Laden, a design your own t-shirt site, CafePress.com, showed 700+ times more “Mom” tee’s than “Osama death” tee’s. It’s true, we all just want to show love!!!
Monday, April 18th, 2011

Follow up to last week

Follow up to last week…the notion of “Computer Science is no more about computers than astronomy is about telescopes.” E. W. Dijkstra

While we can lose the forest for the trees – meaning that the big picture can get subsumed by its small components…sometimes we miss the point of the picture because we have completely overlooked its component parts.

Often we try too hard to be big picture – think GMOOT – you remember – “Give Me One Of Those” – I have to do what others are doing – I have to be “innovative,” cool, leading edge…I need an all-up strategy…you get the point…

The challenge, then, as I see it is – what details do I need to know? – What components must I be versed in? – What information is critical for me to know versus what minutiae are just too much?

Seems to me that starting with need, outcome, expectation versus starting with I have to do this or that is a fundamental place to begin.

If we begin anything by trying to boil the Ocean… while we wait for the bubbles and the simmer, those who were merely making tea will be hosting parties and we will be stuck with checking the pot and then the flame and then the pot again…and on and on…all by our lonesome selves.

Listen:

“I’m astounded by people who want to ‘know’ the universe when it’s hard enough to find your way around Chinatown.”  Woody Allen

And there you have it.

Learn your neighborhood. Find its treasures…and there are many…know its resources – keep your eye on the Universe – but enjoy the company of active discovery along the way – rather than the loneliness of esoteric longing and empty posturing of trying to encompass it all at one time.

What do you think?