Archive for the ‘Marketing’ Category

Monday, August 17th, 2009

Ever have a meeting

Ever have a meeting to plan for a meeting, that sets the agenda for a meeting, that reviews a meeting?

  • Clealry Just do It -- just go and get it done -- does not mean without thought; without analyzing the situation; without planning. It does mean -- though -- no analysis paralysis -- no overthinking -- no double and triple thinking. Id also argue -- and see next week -- that we need to give people more authority with their ...
  • I completely agree. Rafa Esteve, who was my boss at Y&R Spain, still to this day says: "A meeting without a client is a waste of time." It takes courage and determination though. The Just Do It example is best. See here for a sign of Nike's courage: http://www.smashingapps.com/wp-content/uploads/2008/06/nike-just-do-it.jpg
  • It is perhaps a problem that every big organization faces... I think all of us, who are young and eager, would consider it heaven if someone came to us and said "Just do it"... But most of the time, we are given a task and desk full of policies, guidelines, and a road map to follow in addition. it is ...
Monday, August 10th, 2009

New Clothes

Ever have that dream of finding yourself naked in a meeting room full of people? Ever since Adam and Eve discovered fashion – i.e., clothing – it’s so prevalent that it’s a cliché in many cultures. Although in true global sensibility, there are still a people or two left whose nightmare would be getting caught in clothing….

Monday, August 3rd, 2009

Improve your chances for self-awareness

Improve your chances for self-awareness.

August shorties! A follow-up to last week.

  • Read the Emperor's New Clothes -- he wasnt self aware -- learned the hard way -- so we can all improve our chances...there is an old Jewish Chassidic story about a great Rabbi who was about to die. He became suddenly afraid -- his studenst asked him why -- they said at your judgement if God asks you where as ...
  • The ancient Indian way of thinking highlighted the importance of a 'guru' - a mentor. Not necessarily someone who held your hand through the maze of life, but one who told you what to look out for. The 'gurukuls' (schools) taught you the 3Rs and so much more. Somewhere down the line hubris took over and the guru faded away... ...
  • More on Self Awareness: http://www.youtube.com/watch?v=SSdmtE83pPg&feature=related