When the Dreamer is Your Customer

What isn’t Branded? We Brand market segments, demographic identifiers, and, of course, generations. It’s hard to find blank space anywhere, isn’t it? Needless to say, the very mention of a Brand name conjures up images and associations that enable us to visualize, to value, to aspire, and to imagine experientially. Or—in the case of Brands…

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The Most Powerful Tool in Crisis: Humanity

It was the photo of a colony of Fire Ants balled together into a protective unit, floating amidst the debris and devastation of flooded Houston, that caused me to wonder about the notion of “nature vs. nature” and “technology vs. nature.” You see, these Fire Ants began evolving in Brazil, where wet conditions forced them…

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Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

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While Everyone Talks Purpose, Amazon Delivers with Convenience

“Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change.” So said the Harvard Business Review in an article titled, “The Business Case for Purpose.” The Financial Times shares this perspective, arguing that companies with a purpose beyond profit tend to make more…

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Are You Marketing or Are You Digitaling?

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times I have heard the empty mantra of Digital First at conferences, as headlines in the trade press or as descriptors of the latest new, amazing, never-before-seen “agency model.” Cutting…

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Solve This: What All Tech Giants Rely on for Success Except Apple

I know everything about you. My AI will use all that I know…everything and more…to enhance your experience with me…to create more meaningful interactions…more immersions…in short…to get you to buy more. What’s wrong with this picture? On the most elemental of levels…you don’t know everything…not even close, and simply from a PR point of view…

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Uber CEO’s Time-Out Is a Wake-Up Call to Us All

The HBO sitcom Silicon Valley merged with reality as Dan Lyons, a longtime journalist who has written the show for two seasons, recently said about Uber: There’s a general sense in Silicon Valley, and there has been for five to 10 years, that it’s all about growth…. Not just reasonable growth, but hypergrowth. Do anything…

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Disappearing Photos Tell No Tales

Monday May 29 is Memorial Day in the United States. While it has become, to many, an entitled day off to shop sales and organize a BBQ, the day (last Monday in May) was originally conceived and remains a day of remembrance for those who have given their lives in service to the USA. Many…

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Fyre Festival Blows the Celebrity-Endorser Whistle

I was going to write about digital social media and the misplaced blame it receives for so many of our societal ills…which are getting worse…the ills, that is. However, an event of the past week directly links to my prior post and, in my estimation, underlines, highlights and confirms my deeply held belief that our…

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Fake News Is More Pervasive Than You Think!

Fake news has become a cause du jour. A hand-wringing, holier-than-thou, accusation-laden, finger-pointing cause. Yet, let’s be honest…clearly there is 100% fake news out there, as there has always been. Some of it is propaganda (a la Orwell’s 1984), has no basis in anything, with a desire to disrupt in big and dangerous ways, and…

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You Too Should Make Money From Google!

No doubt, no matter where you are in the world, you have followed the debate in the United States around online privacy and the ability (or not) to sell your personal data. “What privacy?” you might rightly ask. Google and Facebook already track our every click and swipe and sell our information to anyone with…

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Why Customer Service is Your True Competitive Edge

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” So says Jeff Bezos of Amazon fame. Think about it. From one-click shopping onwards, the focus of Amazon has been on making the buying experience simpler. As I have written before, Amazon is…

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What Makes The Snap IPO Even More Interesting?

Imagine if the torrent of tweets we have become inured to disappeared after 10 seconds. One can only wonder what the political climate of the United States might be like today… Or, say you were a mega-diva like Madonna and you chose to launch your latest collection of songs with a video that was ephemeral……

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Attention Spans Dwindling, Processing Power Increasing. Are We Becoming More Like Our Primal Ancestors?

“[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted with ever-growing, ever-changing sources of information…

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