Archive for the ‘Culture’ Category

Monday, April 9th, 2007

Black and White

Right and wrong. Left and right. Up and down. Hot and cold. Fire and water. New and old. Happy and sad. Fish and fowl. You get the picture……

Last week was a great debate on absolutes. When are they real, if ever? If there are absolutes, when and how do you apply them? And when you apply them what do they really mean?

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Posted by David on 04/09 at 01:53 PM
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  • New thread? New set of clothes! In fact a whole new closet!!!! But you are right -- in fact what you have touched on is going to be core to our seminar in Cannes this year -- stay tuned
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    Posted by david sable on 2007-04-13 19:59:41
  • I guess that's what business is really all about, isn't it?: addressing challenges at a particular moment in time. In other words, the solutions we divise, be they marketing plans, media plans, ad campaigns, etc., only work for a given time and place. And then we have to analyze, research, redefine the challenges and repeat. I suppose I'm just stating ...
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    Posted by Terry levine on 2007-04-13 13:35:50
  • Its not a statement of politics or sides -- I agree with you -- so how does this impact our business challenge if everything is a moving target?
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    Posted by david sable on 2007-04-12 21:16:32
Monday, February 5th, 2007

You Too

Have you actually studied You Tube? Check out the numbers of people who have actually viewed most of the self-generated content and I think you will surprised…

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Posted by David on 02/05 at 02:51 PM
  • Great comments -- Bud-TV is Deja Vu -- its a new twist on TV's first days of existence -- also note broadcast quality......the key as far as active engaged consumers -- active, engaged in what? I think the issue is not that they dont view -- its the why and wherefore. Sharing Letterman and shows of that sort is not new ...
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    Posted by David Sable on 2007-02-05 21:06:10
  • Let me try it this way: YouTube seems to be the right platform for all those, who didn't make it into any season of Big Brother. Of course this concerns just people, who use the platform it was ment to be used initially. Sharing own homevideos. On the other hand, would YouTube be that successful, if you'd find only homevideos of people you ...
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    Posted by Floh Stocker on 2007-02-05 18:02:08
  • You Tube "views" may be small compared to other media, but those views are from active, engaged consumers seeking out content. Compare that mindset to the average television consumer, TiVo remote in hand, distractions abounding. Also, keep in mind the sheer breadth of content on YouTube. One video with a million views may not seem impressive, but what about a ...
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    Posted by Lars Klores on 2007-02-05 16:56:39
Monday, January 22nd, 2007

Waterwings

You engage. You assess. You audit. You scope. You plan. And then what?

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Posted by David on 01/22 at 03:10 PM