Archive for the ‘Culture’ Category

Monday, August 27th, 2007

A Dog, a Cat and a Common Cold

A final summer shorty…or a Dog Day Barker…no offense to the canines…

What makes up a team of players?
What comprises a group of friends?
What encompasses a well-staffed business engagement?
And what does the typical family look like?

Monday, July 9th, 2007

We Have Heard it Before

We have heard it before. No doubt we will hear it again—many times. What is it that clients are looking for?

  • Greg also makes OK sportswear...or at least gives his name to it -- but still hsi golfing is what drives it all. Having said that you raise a great point -- CONCEPTS -- the beauty of them...media agnostic; integrated from birth; bigger than life -- amazing how often we forget that
  • David, You are raising a question that I’ve been grappling with since I arrived in San Francisco 12 years ago, when I was “boxed” as a technology/interactive writer. I have long struggled to break out of this rigid definition of who I am and what I can do. Thereafter, I’ve seen this “specialization” in every walk - be it wrist ...
Monday, April 9th, 2007

Black and White

Right and wrong. Left and right. Up and down. Hot and cold. Fire and water. New and old. Happy and sad. Fish and fowl. You get the picture……

Last week was a great debate on absolutes. When are they real, if ever? If there are absolutes, when and how do you apply them? And when you apply them what do they really mean?

  • New thread? New set of clothes! In fact a whole new closet!!!! But you are right -- in fact what you have touched on is going to be core to our seminar in Cannes this year -- stay tuned
  • I guess that's what business is really all about, isn't it?: addressing challenges at a particular moment in time. In other words, the solutions we divise, be they marketing plans, media plans, ad campaigns, etc., only work for a given time and place. And then we have to analyze, research, redefine the challenges and repeat. I suppose I'm just stating ...
  • Its not a statement of politics or sides -- I agree with you -- so how does this impact our business challenge if everything is a moving target?