When the Dreamer is Your Customer

What isn’t Branded? We Brand market segments, demographic identifiers, and, of course, generations. It’s hard to find blank space anywhere, isn’t it? Needless to say, the very mention of a Brand name conjures up images and associations that enable us to visualize, to value, to aspire, and to imagine experientially. Or—in the case of Brands…

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The Most Powerful Tool in Crisis: Humanity

It was the photo of a colony of Fire Ants balled together into a protective unit, floating amidst the debris and devastation of flooded Houston, that caused me to wonder about the notion of “nature vs. nature” and “technology vs. nature.” You see, these Fire Ants began evolving in Brazil, where wet conditions forced them…

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Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

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While Everyone Talks Purpose, Amazon Delivers with Convenience

“Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change.” So said the Harvard Business Review in an article titled, “The Business Case for Purpose.” The Financial Times shares this perspective, arguing that companies with a purpose beyond profit tend to make more…

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Are You Marketing or Are You Digitaling?

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times I have heard the empty mantra of Digital First at conferences, as headlines in the trade press or as descriptors of the latest new, amazing, never-before-seen “agency model.” Cutting…

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Solve This: What All Tech Giants Rely on for Success Except Apple

I know everything about you. My AI will use all that I know…everything and more…to enhance your experience with me…to create more meaningful interactions…more immersions…in short…to get you to buy more. What’s wrong with this picture? On the most elemental of levels…you don’t know everything…not even close, and simply from a PR point of view…

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Uber CEO’s Time-Out Is a Wake-Up Call to Us All

The HBO sitcom Silicon Valley merged with reality as Dan Lyons, a longtime journalist who has written the show for two seasons, recently said about Uber: There’s a general sense in Silicon Valley, and there has been for five to 10 years, that it’s all about growth…. Not just reasonable growth, but hypergrowth. Do anything…

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Where Does Accountability End and Censorship Begin?

“The Fake News Media works hard at disparaging & demeaning my use of social media because they don’t want America to hear the real story!” Interestingly, without the Fake News Media there would be no story to tell here. No serious spreading and amplification…no discussion and certainly no ability to leverage coverage. So Fake News…

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Fyre Festival Blows the Celebrity-Endorser Whistle

I was going to write about digital social media and the misplaced blame it receives for so many of our societal ills…which are getting worse…the ills, that is. However, an event of the past week directly links to my prior post and, in my estimation, underlines, highlights and confirms my deeply held belief that our…

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Robots Are a Given… What About You?

Maybe it’s the Trump effect and the focus on job creation or it’s the resurrection of jobs (once lost to technology) and the obvious cynicism that predicates a return in mass numbers to an old state. Perhaps it’s the financial analysts touting AI (artificial intelligence) as the new frontier in order to create the next…

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Why Customer Service is Your True Competitive Edge

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” So says Jeff Bezos of Amazon fame. Think about it. From one-click shopping onwards, the focus of Amazon has been on making the buying experience simpler. As I have written before, Amazon is…

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The Threat of WMDs is Very Real

WMDs. Remember that term? Weapons of mass destruction…a catalyzing fear of the Bush US Presidency and the driving force behind the Iraq War. The fear of WMDs was so deep and primal that an almost unprecedented bi-partisan group of US politicians supported the war to find them. “Simply stated, there is no doubt that Saddam…

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What Makes The Snap IPO Even More Interesting?

Imagine if the torrent of tweets we have become inured to disappeared after 10 seconds. One can only wonder what the political climate of the United States might be like today… Or, say you were a mega-diva like Madonna and you chose to launch your latest collection of songs with a video that was ephemeral……

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A Music Lesson for Business Disruption

I admit it. Full confession. I have become obsessed with the cover of a song. Not just any song, mind you…an old song, an old famous song, an old famous song written and sung originally by legends and recently covered by a band and singer whose musical ethos is 180 degrees in the opposite direction….

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