Are you a customer? As a customer, is your experience of life any different than anyone else’s? OK, granted – we are all different and unique…but not that different. As humans, we share some amount of common expectations and some amount of common hope.
Archive for the ‘Ad Tech’ Category
Monday, August 4th, 2008
A Thought for an August Morning
- Completely agree with your comments on this - thanks for taking the time to post. Read more >Posted by Cheap Toilets on 2010-02-26 08:26:25
- check out the differences between the IPOD and the Zune
http://www.nytimes.com/2008/08/10/magazine/10wwln-consumed-t.html?_r=1&scp=1&sq=zune&st=cse&oref=slogin Read more >Posted by david on 2008-08-10 11:21:59
- Prof Douglas Holt (quoted in Judith Levine's "Not Buying It", paraphrased by me): It's not really about status, but more about a process of open-ended self-creation and identity.
Ie, not social, but more self-centred. Not the appeal of recognition, but more personal. The appeal of the mechanical watch, because of what it "makes me". Emphasis on "makes". Emphasis on "me". ...Read more >Posted by Tom Osborn on 2008-08-10 05:28:00
Monday, July 21st, 2008
Lies
Seduction of data. The false sense of empowerment that exists because we think we know – or can know – everything about everyone.
Think about it. How many articles have you read, presentations have you seen, or speeches have you heard, that purport to be the ultimate source/analytical answer/magic black box that will capture, understand, predict, motivate, push, sell, capture…the consumer/buyer…you get the circle…
- and what's the right way? Therin lies the rub...
- And that's probably the most difficult part to do.
- AND looking at the data in the right way.
