Archive for the ‘Ad Tech’ Category

Monday, October 22nd, 2007

The game is afoot

Sherlock Holmes. One of my favorites. To this day I will, randomly approach the “Canon”, pick up one of his stories or go pot luck and turn to a page in one of his novels and just read on from wherever I land.

  • But isnt delivering the information you need also the accountability of the company in question? if I dont optimize; if I dont make it easy to find and relevant to teh search -- no matter how good teh algorythm -- naDA
  • Jonathan, I'm really glad you brought up Search. It is not by accident that Search and the never ending process of refining it, is the single most important topic in the digital age. It is the point at which everyone begins. Search changes how we behave, how we live and learn. It changes our expectations and relationships with people, companies and brands. ...
  • The Johnson quote is completely analagous to search engine behavior. All users start in the query field with one of two goals -- recovery (what they knew) or discovery (what they don't). From there they can proceed towards different objectives of information or resource collection. Incredibly Google and the other search engines do provide value as a tool helping people ...
Monday, October 15th, 2007

Road Trip

More. Especially if you have been watching the stars…not just looking at the telescope. And if you wonder what I am referring to – read last week’s posting…

Monday, September 10th, 2007

Vacuum Tubes

As I plugged in my computer on the plane last night—I did some work, while listening to music from my hard drive. And lest you think I’m pandering (or looking for the sympathy vote or worse, “the look how hard I work spiel”), I actually spent more time watching 300 (a movie worth seeing) with my noise-buster headphones in full screen, up close and personal, than I did in PowerPoint or Word…

  • My point -- so how do we anticipate transistors in a world where we cannot even fathom their creation? Look at Jules Verne; Asimov; vs real scientists -- seems to me that often the creators are more limited -- despite their brilliance -- than the sheer creative types who relish teh ideas but are not limited by their own technolgy
  • Even people who are forward thinkers get caught up in the status quo. " I think there is a world market for maybe five computers." Thomas watson, CEO, IBM, 1943 We all need to think beyond the present horizon.
  • "What were they (the editors of Popular Mechanics) thinking? Was it a lack of imagination or a lack of vision? Or did they just not have enough “critical mass” in High Tech to be able to envision the future as we are now experiencing it." They weren't lacking anything. You immediately applied their comment to an infinite horizon. They were ...